Is Boostly or Smoobu better?

Neither clearly leads. Boostly starts at On request and Smoobu at €29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Boostly or Smoobu?

Boostly starts at On request and Smoobu at €29/month.

Does Boostly or Smoobu run on more platforms?

Boostly runs on Web. Smoobu runs on Web, iOS, Android.

What is Boostly best used for?

Boostly is most often used for a manager with twenty holiday lets who wants to cut ota commission on repeat guests, an owner with a strong local brand in a destination where airbnb visibility is expensive, a host who already runs hostaway and needs a marketing front end rather than another pms, an operator building an email list of past guests to drive off-season occupancy. Of those, a manager with twenty holiday lets who wants to cut ota commission on repeat guests and an owner with a strong local brand in a destination where airbnb visibility is expensive are not what Smoobu is typically brought in for.

What can Boostly do that Smoobu cannot?

Boostly covers Custom WordPress site, PMS booking widget, Direct card payments, Marketing curriculum. Smoobu covers Channel manager, Website builder, Guest messaging, Unified calendar.

Travel · head to head

Boostly vs Smoobu

Boostly

Travel

Done-for-you direct booking websites and marketing coaching for short-term rental hosts

From: On request
Rated: -

Full review Website

Smoobu

Travel

All-in-one channel manager and PMS for hosts with a handful of holiday rentals

From: €29/month
Rated: -

Full review Website

The short version

Each has a real cost: Boostly the dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.; Smoobu the Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
They diverge on capability: Boostly covers Custom WordPress site, Smoobu covers Channel manager.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Boostly and Smoobu actually diverge.

Attributes where Boostly and Smoobu differ
Attribute	Boostly	Smoobu
Starting price	On request	€29/month
Pricing model	quote	Per unit per month
Platforms	Web	Web, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boostly

Custom WordPress site
PMS booking widget
Direct card payments
Marketing curriculum
Host community
Email capture and nurture
SEO groundwork
Podcast and content library

Only in Smoobu

Channel manager
Website builder
Guest messaging
Unified calendar
Invoicing and e-invoicing
Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Boostly

A manager with twenty holiday lets who wants to cut OTA commission on repeat guestsnot Smoobu
An owner with a strong local brand in a destination where Airbnb visibility is expensivenot Smoobu
A host who already runs Hostaway and needs a marketing front end rather than another PMSnot Smoobu
An operator building an email list of past guests to drive off-season occupancynot Smoobu

Smoobu

A host with three apartments in Berlin who needs Airbnb and Booking.com calendars kept in sync and wants a direct booking site to cut OTA commissionnot Boostly
An owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranetnot Boostly
A small manager who needs guest invoices that meet German documentation requirements without adding a separate accounting toolnot Boostly
A host testing dynamic pricing through the bundled trial before deciding whether to subscribe to PriceLabs separatelynot Boostly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boostly

The dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.
It is a website and a marketing programme, not a property management system; you still need and still pay for a PMS underneath it.
Results depend entirely on your own effort producing content and email, and a site with no traffic strategy produces no direct bookings regardless of how well it is built.
The build is WordPress, which means plugin updates, hosting decisions and the security exposure that comes with the platform, all of which land on you or on a paid maintenance arrangement.
Coaching and community are a large share of what you pay for, which is poor value for an operator who already has marketing capability and only wants the booking site.

Smoobu

The Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
Pricing is per unit, so a ten unit portfolio pays roughly €31.50 plus nine additional units at about €9.60, and the headline monthly figure covers a single apartment only.
Write access is charged per account beyond the included seats, so a cleaner, a co-host and an owner all needing to edit bookings turn into a recurring per seat cost.
There is no trust accounting or owner statement generation, so anyone managing units on behalf of third-party owners has to build payout reporting outside the system.
Housekeeping and maintenance dispatch is minimal compared with manager-grade platforms, so cleaning coordination happens in WhatsApp or a separate tool once you are past a few units.

Pricing, plan by plan

Boostly

On request

Boostly direct booking website$undefined/year
- One-off build and setup fee quoted per customer, commonly in the low thousands
- Ongoing platform and support subscription billed monthly or annually
- Marketing programme and community access included

Smoobu

€29/month

Professional Flex$29/month
- One unit included
- 0.9% fee on every booking
- Channel manager, website builder, messaging
Professional Prepaid$31.5/month
- One unit included
- No booking fee
- Website builder, invoicing, chatbot, API access
Teams Pro+$49.5/month
- Everything in Prepaid
- E-invoicing
- Two write-access accounts, extra accounts from about €12 each

Which should you pick?

Choose Boostly if

You need custom wordpress site.
You also want pms booking widget.

Boostly review

Choose Smoobu if

You need channel manager.
You work on Web, iOS, Android.
You also want website builder.

Smoobu review

Questions people ask

Is Boostly or Smoobu better?: Neither clearly leads. Boostly starts at On request and Smoobu at €29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boostly or Smoobu?: Boostly starts at On request and Smoobu at €29/month.
Does Boostly or Smoobu run on more platforms?: Boostly runs on Web. Smoobu runs on Web, iOS, Android.
What is Boostly best used for?: Boostly is most often used for a manager with twenty holiday lets who wants to cut ota commission on repeat guests, an owner with a strong local brand in a destination where airbnb visibility is expensive, a host who already runs hostaway and needs a marketing front end rather than another pms, an operator building an email list of past guests to drive off-season occupancy. Of those, a manager with twenty holiday lets who wants to cut ota commission on repeat guests and an owner with a strong local brand in a destination where airbnb visibility is expensive are not what Smoobu is typically brought in for.
What can Boostly do that Smoobu cannot?: Boostly covers Custom WordPress site, PMS booking widget, Direct card payments, Marketing curriculum. Smoobu covers Channel manager, Website builder, Guest messaging, Unified calendar.

Answered from the vendors’ own pages

Boostly: Is Boostly a property management system?

No. It builds direct booking websites and teaches marketing. Your PMS stays where it is and Boostly plugs into it.

Smoobu: Which plan is actually cheaper, Flex or Prepaid?

Prepaid, for almost anyone with real occupancy. The 0.9% booking fee on Flex exceeds the subscription difference once annual revenue passes a few thousand euros.

Boostly: What does it actually cost?

Pricing is not published. The structure is a substantial one-off build fee, commonly quoted in the low thousands of US dollars, plus a smaller ongoing subscription.

Smoobu: How many properties does the entry price cover?

One. Every additional unit adds roughly €9.60 per month.

Boostly: Do I own the website?

It is built on WordPress, so unlike a closed platform site you retain something transferable, though moving it off Boostly means taking on hosting and maintenance yourself.

Smoobu: Does it include dynamic pricing?

Only two months free on the Teams tier. Ongoing dynamic pricing means subscribing to PriceLabs or similar.

Boostly: Will it replace Airbnb bookings?

Only to the extent you drive traffic to it. The site converts demand you generate; it does not create demand on its own.

Smoobu: Is there a contract?

Billing is monthly, yearly or two-yearly, with 30 days notice required to cancel; longer terms buy 10% or 20% off.

Boostly vs Smoobu

Boostly

Smoobu

The short version

Where they differ

What each one covers

Only in Boostly

Only in Smoobu

What people use each for

Boostly

Smoobu

Where each one falls short

Boostly

Smoobu

Pricing, plan by plan

Boostly

Smoobu

Which should you pick?

Choose Boostly if

Choose Smoobu if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Boostly

More on Smoobu

Keep looking

Other head to heads