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Travel · head to head

Booking.com vs Smoobu

Booking.com logo

Booking.com

Travel

Hotel and accommodation booking marketplace that charges commission to properties, typically 15 to 25 percent, invisible to the traveller

From
Free
Rated
-
Full reviewWebsite
Smoobu logo

Smoobu

Travel

All-in-one channel manager and PMS for hosts with a handful of holiday rentals

From
€29/month
Rated
-
Full reviewWebsite

The short version

  • Only Booking.com has a free tier, so it costs nothing to try first.
  • Each has a real cost: Booking.com the commission Booking.com charges properties, typically 15 to 25 percent of the booking value, is invisible to the traveller and often built into the displayed room rate, so the identical room booked directly with the hotel can sometimes be cheaper.; Smoobu the Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • They diverge on capability: Booking.com covers Accommodation search and booking, Smoobu covers Channel manager.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Booking.com and Smoobu actually diverge.

Attributes where Booking.com and Smoobu differ
AttributeBooking.comSmoobu
Starting priceFree€29/month
Pricing modelFree for travellers, commission charged to listed propertiesPer unit per month
Free tierYesNo
PlatformsiOS, Android, WebWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Booking.com

  • Accommodation search and booking
  • Free cancellation filtering
  • Genius loyalty programme
  • Guest reviews
  • Car rental and flights
  • Property management tools

Only in Smoobu

  • Channel manager
  • Website builder
  • Guest messaging
  • Unified calendar
  • Invoicing and e-invoicing
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Booking.com

  • A traveller wanting to compare many properties across a destination with consolidated reviews and one payment interfacenot Smoobu
  • Someone wanting flexible, free-cancellation rate options filtered specifically in searchnot Smoobu
  • A frequent booker wanting Genius loyalty tier discounts across many staysnot Smoobu
  • A property owner or manager wanting broad distribution to travellers in exchange for paying commission on completed bookingsnot Smoobu

Smoobu

  • A host with three apartments in Berlin who needs Airbnb and Booking.com calendars kept in sync and wants a direct booking site to cut OTA commissionnot Booking.com
  • An owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranetnot Booking.com
  • A small manager who needs guest invoices that meet German documentation requirements without adding a separate accounting toolnot Booking.com
  • A host testing dynamic pricing through the bundled trial before deciding whether to subscribe to PriceLabs separatelynot Booking.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Booking.com

  • The commission Booking.com charges properties, typically 15 to 25 percent of the booking value, is invisible to the traveller and often built into the displayed room rate, so the identical room booked directly with the hotel can sometimes be cheaper.
  • Cancellation policies vary entirely by the specific rate a property has set, not a platform-wide standard, so travellers must check each listing individually rather than assume consistent flexibility.
  • Review authenticity depends on Booking.coms own verification process for guests who booked and stayed, which travellers cannot independently audit beyond trusting the platforms stated methodology.
  • Customer service for booking disputes often requires involving both Booking.com and the property directly, since the platform is a marketplace intermediary rather than the accommodation provider itself.
  • Some properties, aware of the commission cost, offer better rates or perks to guests who book directly by phone or through the hotels own website instead, undermining the price transparency travellers might assume the platform provides.

Smoobu

  • The Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • Pricing is per unit, so a ten unit portfolio pays roughly €31.50 plus nine additional units at about €9.60, and the headline monthly figure covers a single apartment only.
  • Write access is charged per account beyond the included seats, so a cleaner, a co-host and an owner all needing to edit bookings turn into a recurring per seat cost.
  • There is no trust accounting or owner statement generation, so anyone managing units on behalf of third-party owners has to build payout reporting outside the system.
  • Housekeeping and maintenance dispatch is minimal compared with manager-grade platforms, so cleaning coordination happens in WhatsApp or a separate tool once you are past a few units.

Pricing, plan by plan

Booking.com

Free
  • Booking.comFree
    • Free to search and book for travellers, no subscription or platform fee charged to the guest
    • Commission charged to properties typically 15 to 25 percent of booking value, not publicly itemised per listing
    • Genius loyalty programme offers discounts at no direct cost to the traveller

Smoobu

€29/month
  • Professional Flex$29/month
    • One unit included
    • 0.9% fee on every booking
    • Channel manager, website builder, messaging
  • Professional Prepaid$31.5/month
    • One unit included
    • No booking fee
    • Website builder, invoicing, chatbot, API access
  • Teams Pro+$49.5/month
    • Everything in Prepaid
    • E-invoicing
    • Two write-access accounts, extra accounts from about €12 each

Which should you pick?

Choose Booking.com if

  • You need accommodation search and booking.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want free cancellation filtering.
Booking.com review

Choose Smoobu if

  • You need channel manager.
  • You work on Web, iOS, Android.
  • You also want website builder.
Smoobu review

Questions people ask

Is Booking.com or Smoobu better?
Neither clearly leads. Booking.com starts at Free and Smoobu at €29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Booking.com or Smoobu?
Booking.com has a free tier; the other does not. Paid plans start at Free for Booking.com and €29/month for Smoobu.
Does Booking.com or Smoobu run on more platforms?
Booking.com runs on iOS, Android, Web. Smoobu runs on Web, iOS, Android.
Can I use Booking.com for free?
Yes. Booking.com has a free tier, so you can try it without paying. Smoobu starts at €29/month.
What is Booking.com best used for?
Booking.com is most often used for a traveller wanting to compare many properties across a destination with consolidated reviews and one payment interface, someone wanting flexible, free-cancellation rate options filtered specifically in search, a frequent booker wanting genius loyalty tier discounts across many stays, a property owner or manager wanting broad distribution to travellers in exchange for paying commission on completed bookings. Of those, a traveller wanting to compare many properties across a destination with consolidated reviews and one payment interface and someone wanting flexible, free-cancellation rate options filtered specifically in search are not what Smoobu is typically brought in for.
What can Booking.com do that Smoobu cannot?
Booking.com covers Accommodation search and booking, Free cancellation filtering, Genius loyalty programme, Guest reviews. Smoobu covers Channel manager, Website builder, Guest messaging, Unified calendar.

Answered from the vendors’ own pages

Booking.com: Is Booking.com free to use?

Yes, for travellers there is no subscription or booking fee charged directly. The platform earns money through commission charged to the properties listed, typically 15 to 25 percent of booking value.

Smoobu: Which plan is actually cheaper, Flex or Prepaid?

Prepaid, for almost anyone with real occupancy. The 0.9% booking fee on Flex exceeds the subscription difference once annual revenue passes a few thousand euros.

Booking.com: Why might a hotel be cheaper if I book directly?

Because the hotel pays commission, typically 15 to 25 percent, on bookings made through Booking.com, some hotels price rooms to absorb that cost or offer a lower direct rate since they keep the full amount without paying the platform a cut.

Smoobu: How many properties does the entry price cover?

One. Every additional unit adds roughly €9.60 per month.

Booking.com: Does Booking.com own the properties it lists?

No, it is a marketplace connecting travellers with independently owned and operated properties; Booking.com does not own or operate the hotels and accommodations listed.

Smoobu: Does it include dynamic pricing?

Only two months free on the Teams tier. Ongoing dynamic pricing means subscribing to PriceLabs or similar.

Smoobu: Is there a contract?

Billing is monthly, yearly or two-yearly, with 30 days notice required to cancel; longer terms buy 10% or 20% off.

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