Softwr

Customer Support · head to head

ServiceNow vs Zapier

ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite
Zapier logo

Zapier

Automation Integration

Automate your work across 7,000+ app integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zapier has a free tier, so it costs nothing to try first.
  • Each has a real cost: ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow; Zapier the free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • They diverge on capability: ServiceNow covers ITSM, Zapier covers App integrations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ServiceNow and Zapier actually diverge.

Attributes where ServiceNow and Zapier differ
AttributeServiceNowZapier
Starting priceOn requestFree
Pricing modelquoteusage-based
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Api
CategoryCustomer SupportAutomation Integration
Founded20042011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Only in Zapier

  • App integrations
  • Workflow automation
  • Trigger-based actions
  • Multi-step Zaps
  • Data formatting
  • Conditional logic
  • Error handling
  • Team collaboration

Both cover

  • Slack
  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

ServiceNow

  • Enterprise IT managementnot Zapier
  • Digital transformationnot Zapier
  • Workflow automationnot Zapier

Zapier

  • Lead managementnot ServiceNow
  • Data synchronizationnot ServiceNow
  • Email automationnot ServiceNow
  • Social media postingnot ServiceNow
  • Customer onboardingnot ServiceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Zapier

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Pricing, plan by plan

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Zapier

Free
  • FreeFree
    • 100 tasks/month
    • 5 Zaps
    • Two-step Zaps
  • Starter$19.99/month
    • 750 tasks/month
    • 20 Zaps
    • Multi-step Zaps
  • Professional$49/month
    • 2,000 tasks/month
    • Unlimited Zaps
    • Custom logic

Which should you pick?

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Choose Zapier if

  • You need app integrations.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want workflow automation.
Zapier review

Questions people ask

Is ServiceNow or Zapier better?
Neither clearly leads. ServiceNow starts at On request and Zapier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ServiceNow or Zapier?
Zapier has a free tier; the other does not. Paid plans start at On request for ServiceNow and Free for Zapier.
Does ServiceNow or Zapier run on more platforms?
ServiceNow runs on Web, Ios, Android. Zapier runs on Web, Api.
Can I use Zapier for free?
Yes. Zapier has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is ServiceNow best used for?
ServiceNow is most often used for enterprise it management, digital transformation, workflow automation. Of those, enterprise it management and digital transformation are not what Zapier is typically brought in for.
What can ServiceNow do that Zapier cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Zapier covers App integrations, Workflow automation, Trigger-based actions, Multi-step Zaps. Both handle Slack, Salesforce, SOC2.

Answered from the vendors’ own pages

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Zapier: What happens if I exceed my task limit in Zapier?

If you enable pay-per-task, monthly plans charge 2.5 times your base rate for overage tasks, while annual plans charge 1.25 times. Usage stops at 3 times your subscription amount as a hard ceiling.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Zapier: Can I cancel my Zapier subscription at any time?

Yes, you can cancel anytime. Your access continues through the end of your current billing cycle.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Zapier: How long does Zapier retain my audit logs and version history?

Professional plan users get 1-month version history, Team plan users get 6-month audit logs and version history, and Enterprise customers get 1-year audit logs with custom data retention available.

Source
Zapier: What support do I get with my Zapier plan?

Professional and Team plans include email support available 24/7, with live chat available for higher-tier plans. Team plan includes priority support, and Enterprise customers receive a dedicated Technical Account Manager.

Source
Zapier: What discount does Zapier offer for annual plans?

Annual subscriptions receive 33% off the monthly rate. Non-profit organizations get an additional 15% reduction on top of the annual discount, though this excludes pay-per-task charges.

Source
Zapier: Does Zapier offer a free trial?

Yes, new accounts get a 14-day free trial of the Professional plan with no credit card required.

Source
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