Softwr

Customer Support · head to head

ServiceNow vs Tray.io

ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite
Tray.io logo

Tray.io

Automation Integration

The intelligent integration platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tray.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow; Tray.io now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote
  • They diverge on capability: ServiceNow covers ITSM, Tray.io covers Low-code workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ServiceNow and Tray.io actually diverge.

Attributes where ServiceNow and Tray.io differ
AttributeServiceNowTray.io
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Api
CategoryCustomer SupportAutomation Integration
Founded20042015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Only in Tray.io

  • Low-code workflow builder
  • API integrations
  • Webhooks
  • Conditional logic
  • Error handling
  • Rate limiting
  • Data transformation
  • Authentication

Both cover

  • Slack
  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

ServiceNow

  • Enterprise IT managementnot Tray.io
  • Digital transformationnot Tray.io
  • Workflow automationnot Tray.io

Tray.io

  • Workflow Automationnot ServiceNow
  • Data Integrationnot ServiceNow
  • Process Automationnot ServiceNow
  • App Integrationnot ServiceNow
  • API Connectivitynot ServiceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Tray.io

  • Now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote

Pricing, plan by plan

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Tray.io

Free
  • Starter$50/month
    • 20 workflows
    • 50 integrations
    • Community support
  • Professional$150/month
    • Unlimited workflows
    • 500+ integrations
    • Email support
  • Enterprise$500/month
    • Custom workflows
    • Dedicated support
    • Advanced security

Which should you pick?

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Choose Tray.io if

  • You need low-code workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want api integrations.
Tray.io review

Questions people ask

Is ServiceNow or Tray.io better?
Neither clearly leads. ServiceNow starts at On request and Tray.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ServiceNow or Tray.io?
Tray.io has a free tier; the other does not. Paid plans start at On request for ServiceNow and Free for Tray.io.
Does ServiceNow or Tray.io run on more platforms?
ServiceNow runs on Web, Ios, Android. Tray.io runs on Web, Api.
Can I use Tray.io for free?
Yes. Tray.io has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is ServiceNow best used for?
ServiceNow is most often used for enterprise it management, digital transformation, workflow automation. Of those, enterprise it management and digital transformation are not what Tray.io is typically brought in for.
What can ServiceNow do that Tray.io cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Tray.io covers Low-code workflow builder, API integrations, Webhooks, Conditional logic. Both handle Slack, Salesforce, SOC2.

Answered from the vendors’ own pages

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Share

Related pages

More on ServiceNow

More on Tray.io

Keep looking

Other head to heads