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Customer Support · head to head

ServiceNow vs SharpSpring

ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
SharpSpring logo

SharpSpring

CRM

Marketing automation for agencies

From
$50/month
Free plan
No

The short version

  • Each has a real cost: ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow; SharpSpring still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site
  • They diverge on capability: ServiceNow covers ITSM, SharpSpring covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ServiceNow and SharpSpring actually diverge.

Attributes where ServiceNow and SharpSpring differ
AttributeServiceNowSharpSpring
Starting priceOn request$50/month
Pricing modelquotesubscription
PlatformsWeb, Ios, AndroidWeb
CategoryCustomer SupportCRM
Founded20042014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Only in SharpSpring

  • Contact management
  • Email marketing
  • Landing pages
  • Marketing automation
  • CRM
  • Reporting
  • White labeling
  • Zapier

Both cover

  • Slack
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ServiceNow

  • Enterprise IT managementnot SharpSpring
  • Digital transformationnot SharpSpring
  • Workflow automationnot SharpSpring

SharpSpring

  • Marketing automationnot ServiceNow
  • Lead generationnot ServiceNow
  • Client managementnot ServiceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

SharpSpring

  • Still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site

Pricing, plan by plan

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

SharpSpring

$50/month
  • Professional$50/month
    • Contact management
    • Email marketing
    • Landing pages
  • Agency$100/month
    • Everything in Professional
    • Client management
    • White labeling
  • Enterprise$undefined/month
    • Everything in Agency
    • Custom integration
    • Dedicated support

Which should you pick?

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.

Choose SharpSpring if

  • You need contact management.
  • You also want email marketing.

Questions people ask

Is ServiceNow or SharpSpring better?
Neither clearly leads. ServiceNow starts at On request and SharpSpring at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ServiceNow or SharpSpring?
ServiceNow starts at On request and SharpSpring at $50/month.
Does ServiceNow or SharpSpring run on more platforms?
ServiceNow runs on Web, Ios, Android. SharpSpring runs on Web.
What is ServiceNow best used for?
ServiceNow is most often used for enterprise it management, digital transformation, workflow automation. Of those, enterprise it management and digital transformation are not what SharpSpring is typically brought in for.
What can ServiceNow do that SharpSpring cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. SharpSpring covers Contact management, Email marketing, Landing pages, Marketing automation. Both handle Slack, Salesforce, Web support.

Answered from the vendors’ own pages

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
SharpSpring: Does SharpSpring offer different pricing for agencies versus enterprise customers?

SharpSpring explicitly tailors pricing to three customer segments: SMBs, Agencies, and Enterprise. Agencies receive month-to-month plans with flexible billing, while enterprise customers get custom plans designed to scale.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
SharpSpring: Are SharpSpring's agency plans billed monthly?

Yes. The site specifically mentions that agencies receive affordable month-to-month plans, indicating monthly billing flexibility rather than annual-only contracts.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
SharpSpring: What payment options are available for SharpSpring?

The site does not specify payment methods or models. Specific pricing details and payment options require contacting SharpSpring directly or visiting their dedicated pricing pages.

Source
SharpSpring: Is SharpSpring more affordable than competitors?

SharpSpring describes itself as offering a full feature set for a fraction of the cost of leading competitors, particularly for SMBs. However, specific pricing amounts are not disclosed on the homepage.

Source
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