Softwr

CRM · head to head

LeadSquared vs ServiceNow

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LeadSquared and ServiceNow actually diverge.

Attributes where LeadSquared and ServiceNow differ
AttributeLeadSquaredServiceNow
Starting price$1200/yearOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
FoundedUnknown2004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that ServiceNow does not also cover.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot ServiceNow
  • Marketing automation for agenciesnot ServiceNow

ServiceNow

  • Enterprise IT managementnot LeadSquared
  • Digital transformationnot LeadSquared
  • Workflow automationnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from ServiceNow on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is LeadSquared or ServiceNow better?
Neither clearly leads. LeadSquared starts at $1200/year and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or ServiceNow?
LeadSquared starts at $1200/year and ServiceNow at On request.
Does LeadSquared or ServiceNow run on more platforms?
LeadSquared runs on Web. ServiceNow runs on Web, Ios, Android.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what ServiceNow is typically brought in for.
What can LeadSquared do that ServiceNow cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Share

Related pages

More on LeadSquared

More on ServiceNow

Keep looking

Other head to heads