Softwr

CRM · head to head

Ontraport vs ServiceNow

Ontraport logo

Ontraport

CRM

All-in-one CRM and marketing automation

From
$24/month
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Ontraport covers Contact management, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ontraport and ServiceNow actually diverge.

Attributes where Ontraport and ServiceNow differ
AttributeOntraportServiceNow
Starting price$24/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20092004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ontraport

  • Contact management
  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Zapier

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • Salesforce

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ontraport

  • CRM with marketing automation and campaign buildingnot ServiceNow
  • Managing contacts, pages and email sequences in one platformnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Ontraport
  • Digital transformationnot Ontraport
  • Workflow automationnot Ontraport

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Ontraport if

  • You need contact management.
  • You also want sales pipeline.
Ontraport review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Ontraport or ServiceNow better?
Neither clearly leads. Ontraport starts at $24/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ontraport or ServiceNow?
Ontraport starts at $24/month and ServiceNow at On request.
Does Ontraport or ServiceNow run on more platforms?
Ontraport runs on Web. ServiceNow runs on Web, Ios, Android.
What is Ontraport best used for?
Ontraport is most often used for crm with marketing automation and campaign building, managing contacts, pages and email sequences in one platform. Of those, crm with marketing automation and campaign building and managing contacts, pages and email sequences in one platform are not what ServiceNow is typically brought in for.
What can Ontraport do that ServiceNow cannot?
Ontraport covers Contact management, Sales pipeline, Email marketing, Marketing automation. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, Web support.

Answered from the vendors’ own pages

Ontraport: How much does Ontraport cost?

Ontraport does not publish specific pricing online. The company offers a 14-day free trial with no credit card required, and users must contact sales or start a trial to learn pricing details.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Ontraport: What payment options does Ontraport offer?

Ontraport offers flexible subscription options with monthly or annual billing available. Annual subscriptions include two months free compared to monthly rates.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Ontraport: Are there long-term contracts required?

Ontraport emphasizes month-to-month commitment availability with no long-term contracts required. Users can upgrade or downgrade plans as needed.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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