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Influencer Marketing · head to head

Afluencer vs Upfluence

Afluencer logo

Afluencer

Influencer Marketing

Blockchain-powered influencer marketing network

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Afluencer has a free tier, so it costs nothing to try first.
  • Each has a real cost: Afluencer the brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Afluencer covers Creator discovery, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Afluencer and Upfluence actually diverge.

Attributes where Afluencer and Upfluence differ
AttributeAfluencerUpfluence
Starting priceFree$478/month
Free tierYesNo
PlatformsWeb, ApiWeb, Chrome-extension, Api
CategoryUnknownInfluencer Marketing
Founded20212013

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Afluencer

  • Creator discovery
  • Smart contracts
  • Blockchain payments
  • Campaign management
  • Portfolio management
  • Content rights tracking
  • Ethereum
  • Polygon

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Shopify

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Afluencer

  • Brands posting collaboration briefs to find creatorsnot Upfluence
  • Outreach to influencers at volume on the paid tiersnot Upfluence
  • Managing product send-outs and creator paymentsnot Upfluence
  • Creators applying to brand collaborationsnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Afluencer
  • Running creator campaigns tied to an ecommerce storenot Afluencer
  • Automating creator payments and affiliate trackingnot Afluencer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Afluencer

  • The brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
  • Standard is metered at 1,000 outreach messages a month and Pro at 5,000
  • The Pro plan at $1,049 a month is sold with 3 or more seats
  • Creators are metered too, at 90 application credits a month on the $29 Macro plan and 150 on the $79 Mega plan

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Afluencer

Free
  • CreatorFree
    • Profile creation
    • Campaign access
    • Smart contract payments
  • Brand$99/month
    • Campaign creation
    • Creator search
    • Analytics dashboard

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Afluencer if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want smart contracts.
Afluencer review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Afluencer or Upfluence better?
Neither clearly leads. Afluencer starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Afluencer or Upfluence?
Afluencer has a free tier; the other does not. Paid plans start at Free for Afluencer and $478/month for Upfluence.
Does Afluencer or Upfluence run on more platforms?
Afluencer runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
Can I use Afluencer for free?
Yes. Afluencer has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Afluencer best used for?
Afluencer is most often used for brands posting collaboration briefs to find creators, outreach to influencers at volume on the paid tiers, managing product send-outs and creator payments, creators applying to brand collaborations. Of those, brands posting collaboration briefs to find creators and outreach to influencers at volume on the paid tiers are not what Upfluence is typically brought in for.
What can Afluencer do that Upfluence cannot?
Afluencer covers Creator discovery, Smart contracts, Blockchain payments, Campaign management. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, Instagram, TikTok, YouTube.
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