Software · head to head
Pure Chat vs Amazon Lex

Amazon Lex
Software
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -
The short version
- Only Pure Chat has a free tier, so it costs nothing to try first.
- Each has a real cost: Pure Chat growth plan is capped at 4 users and 1 website, and PRO is capped at 10 users, with extra seats billed separately at $8 to $15/month per additional operator; Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- They diverge on capability: Pure Chat covers Live chat widget, Amazon Lex covers Speech recognition.
Where they differ
Only the attributes on which Pure Chat and Amazon Lex actually diverge.
| Attribute | Pure Chat | Amazon Lex |
|---|---|---|
| Starting price | Free | $0.00075/per text request |
| Pricing model | freemium | usage-based |
| Free tier | Yes | No |
| Platforms | Web, Mobile app, IOS, Android | Web, AWS Cloud |
| Founded | 2011 | 2006 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Pure Chat
- Live chat widget
- Visitor information
- Chat transcripts
- Department routing
- Salesforce
- HubSpot
- Zapier
- API
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Pure Chat
- Small single-site teams needing live chat with SMS notificationsnot Amazon Lex
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Pure Chat
- Voice and text-based NLU applications requiring automatic speech recognitionnot Pure Chat
- Custom conversational interfaces integrated into existing applicationsnot Pure Chat
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Pure Chat
- Growth plan is capped at 4 users and 1 website, and PRO is capped at 10 users, with extra seats billed separately at $8 to $15/month per additional operator
- Monthly billing costs more than annual: Growth is $49/month monthly versus $39/month annual, and PRO is $99/month monthly versus $79/month annual
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Pricing, plan by plan
Pure Chat
Free- FreeFree
- Up to 1 agent
- Basic chat
- Premium$50/month
- Unlimited agents
- Advanced features
- Business$100/month
- White-label
- Premium support
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Which should you pick?
Choose Pure Chat if
- You need live chat widget.
- You want to start without paying.
- You work on Web, Mobile app, IOS, Android.
- You also want visitor information.
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Questions people ask
- Is Pure Chat or Amazon Lex better?
- Neither clearly leads. Pure Chat starts at Free and Amazon Lex at $0.00075/per text request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Pure Chat or Amazon Lex?
- Pure Chat has a free tier; the other does not. Paid plans start at Free for Pure Chat and $0.00075/per text request for Amazon Lex.
- Does Pure Chat or Amazon Lex run on more platforms?
- Pure Chat runs on Web, Mobile app, IOS, Android. Amazon Lex runs on Web, AWS Cloud.
- Can I use Pure Chat for free?
- Yes. Pure Chat has a free tier, so you can try it without paying. Amazon Lex starts at $0.00075/per text request.
- What is Pure Chat best used for?
- Pure Chat is most often used for small single-site teams needing live chat with sms notifications. Of those, small single-site teams needing live chat with sms notifications is not what Amazon Lex is typically brought in for.
- What can Pure Chat do that Amazon Lex cannot?
- Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Both handle Web support.

