Live Chat & Chatbots · head to head
Amazon Lex vs Google Dialogflow

Amazon Lex
Live Chat & Chatbots
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -

Google Dialogflow
Live Chat & Chatbots
Google's conversational AI platform
- From
- Free
- Rated
- -
The short version
- Only Google Dialogflow has a free tier, so it costs nothing to try first.
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Google Dialogflow google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.
- They diverge on capability: Amazon Lex covers Speech recognition, Google Dialogflow covers NLU and NLG.
Where they differ
Only the attributes on which Amazon Lex and Google Dialogflow actually diverge.
| Attribute | Amazon Lex | Google Dialogflow |
|---|---|---|
| Starting price | $0.00075/per text request | Free |
| Free tier | No | Yes |
| Platforms | Web, AWS Cloud | Web, Mobile, Messaging apps, Voice assistants |
| Founded | 2006 | 1998 |
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Live Chat & Chatbots).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Google Dialogflow
- NLU and NLG
- Multi-language support
- Integration with Google services
- Webhooks
- Google Cloud
- Slack
- Telegram
Both cover
- Web support
- Mobile support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Google Dialogflow
- Voice and text-based NLU applications requiring automatic speech recognitionnot Google Dialogflow
- Custom conversational interfaces integrated into existing applicationsnot Google Dialogflow
Google Dialogflow
- Customer engagementnot Amazon Lex
- Lead generationnot Amazon Lex
- Customer supportnot Amazon Lex
- Sales automationnot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Google Dialogflow
- Google's own Dialogflow pricing page (cloud.google.com/dialogflow/pricing) prices Conversational Agents (CX) text requests at $0.007 per request, audio input at $0.0065 per 15 seconds and audio output from $4 per 1 million characters, all in USD, with a one-time $600 free credit for the first 12 months; Dialogflow ES (Essentials) is billed per request separately from CX and the two are not interchangeable, so a chatbot built on ES cannot simply switch to CX pricing without migration.
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Google Dialogflow
Free- Free TierFree
- 100 requests/day
- Basic NLU
- Standard$0.005/month
- Pay per request
- Advanced features
- Enterprise$undefined/month
- Custom SLAs
- Dedicated support
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Google Dialogflow if
- You need nlu and nlg.
- You want to start without paying.
- You work on Web, Mobile, Messaging apps, Voice assistants.
- You also want multi-language support.
Questions people ask
- Is Amazon Lex or Google Dialogflow better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Google Dialogflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Google Dialogflow?
- Google Dialogflow has a free tier; the other does not. Paid plans start at $0.00075/per text request for Amazon Lex and Free for Google Dialogflow.
- Does Amazon Lex or Google Dialogflow run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Google Dialogflow runs on Web, Mobile, Messaging apps, Voice assistants.
- Can I use Google Dialogflow for free?
- Yes. Google Dialogflow has a free tier, so you can try it without paying. Amazon Lex starts at $0.00075/per text request.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Google Dialogflow is typically brought in for.
- What can Amazon Lex do that Google Dialogflow cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Google Dialogflow covers NLU and NLG, Multi-language support, Integration with Google services, Webhooks. Both handle Web support, Mobile support.
Related pages
More on Google Dialogflow
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- Google Dialogflow vs Bold360
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- Google Dialogflow vs HubSpot Live Chat
- Google Dialogflow vs Kore.ai
- Google Dialogflow vs LiveChat
- Google Dialogflow vs Olark
- Google Dialogflow vs Rasa
- Google Dialogflow vs Yellow.ai
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