Software · head to head
Tailwind vs Talkwalker

Tailwind
Software
Pinterest and Instagram marketing platform for scheduling and keyword research
- From
- Free
- Rated
- -

Talkwalker
Software
Consumer intelligence to accelerate your brand
- From
- On request
- Rated
- -
The short version
- Only Tailwind has a free tier, so it costs nothing to try first.
- Each has a real cost: Tailwind pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
- They diverge on capability: Tailwind covers Keyword research, Talkwalker covers Social listening.
Where they differ
Only the attributes on which Tailwind and Talkwalker actually diverge.
| Attribute | Tailwind | Talkwalker |
|---|---|---|
| Starting price | Free | On request |
| Free tier | Yes | No |
| Platforms | web, ios, android | Web |
| Founded | Unknown | 2009 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Tailwind
- Keyword research
- SmartPin
- SmartSchedule
- Turbo
- Ghostwriter AI
- Website sync
- Browser extension
Only in Talkwalker
- Social listening
- Image recognition
- Sentiment analysis
- Influencer identification
- Crisis detection
- Hootsuite
- Salesforce
- Tableau
What people use each for
The jobs each tool is most often brought in to do.
Tailwind
- Researching high-potential Pinterest keywords for a nichenot Talkwalker
- Auto-generating pins from new blog or product pagesnot Talkwalker
- Scheduling a batch of pins at optimal timesnot Talkwalker
- Boosting reach of top-performing pins through the Turbo networknot Talkwalker
- Syncing an e-commerce store's catalog into recurring pin contentnot Talkwalker
Talkwalker
- Brand monitoringnot Tailwind
- Competitive intelligencenot Tailwind
- Crisis managementnot Tailwind
- Campaign measurementnot Tailwind
- Market researchnot Tailwind
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Tailwind
- Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
- The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
- Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
- Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.
Talkwalker
- Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
Pricing, plan by plan
Tailwind
Free- Pinterest SEO$11.99/month
- Keyword research
- Keyword tracking
- URL-based keywords
- Pinterest Engagement$11.99/month
- 2x faster Turbo Pin earnings
- Unlimited Turbo Pins
- 90-day Pin boosting
- Pin Scheduling & Creation$17.99/month
- Pin creation and writing
- Weekly automation
- Smart scheduling
- All-in bundle$29.98/month
- All Pin Scheduling, SEO, and Engagement features combined
Talkwalker
On request- ListenFree
- Social listening
- Sentiment analysis
- Alerts
- AnalyzeFree
- Advanced analytics
- AI insights
- Benchmarking
- EnterpriseFree
- Full platform
- API access
- Custom integrations
Which should you pick?
Choose Tailwind if
- You need keyword research.
- You want to start without paying.
- You work on web, ios, android.
- You also want smartpin.
Questions people ask
- Is Tailwind or Talkwalker better?
- Neither clearly leads. Tailwind starts at Free and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Tailwind or Talkwalker?
- Tailwind has a free tier; the other does not. Paid plans start at Free for Tailwind and On request for Talkwalker.
- Does Tailwind or Talkwalker run on more platforms?
- Tailwind runs on web, ios, android. Talkwalker runs on Web.
- Can I use Tailwind for free?
- Yes. Tailwind has a free tier, so you can try it without paying. Talkwalker starts at On request.
- What is Tailwind best used for?
- Tailwind is most often used for researching high-potential pinterest keywords for a niche, auto-generating pins from new blog or product pages, scheduling a batch of pins at optimal times, boosting reach of top-performing pins through the turbo network. Of those, researching high-potential pinterest keywords for a niche and auto-generating pins from new blog or product pages are not what Talkwalker is typically brought in for.
- What can Tailwind do that Talkwalker cannot?
- Tailwind covers Keyword research, SmartPin, SmartSchedule, Turbo. Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification.
Answered from the vendors’ own pages
Tailwind: Does Tailwind have a free plan?
Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.
SourceTailwind: What does Tailwind cost?
Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.
SourceTailwind: How is usage metered on Tailwind plans?
Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.
SourceTailwind: Can I cancel my Tailwind subscription anytime?
According to Tailwind's pricing page, subscriptions can be canceled at any time.
SourceRelated pages
Keep looking
Other head to heads
- Tailwind vs Midjourney
- Tailwind vs DALL-E
- Tailwind vs Runway
- Tailwind vs Brandwatch
- Tailwind vs Mention
- Tailwind vs Planoly
- Tailwind vs Metricool
- Tailwind vs Sked Social
- Tailwind vs Opus Clip
- Tailwind vs Sprinklr
- Talkwalker vs Midjourney
- Talkwalker vs DALL-E
- Talkwalker vs Runway
- Talkwalker vs Brandwatch
- Talkwalker vs Mention
- Talkwalker vs Planoly
- Talkwalker vs Metricool
- Talkwalker vs Sked Social
- Talkwalker vs Opus Clip
- Talkwalker vs Sprinklr
