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Social Media · head to head

Khoros vs Sprinklr

Khoros logo

Khoros

Social Media

Enterprise social media management and branded community platform, now owned by IgniteTech

From
On request
Rated
-
Sprinklr logo

Sprinklr

Social Media

Unified customer experience management platform

From
On request
Rated
-

The short version

  • Each has a real cost: Khoros igniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.; Sprinklr no specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.
  • They diverge on capability: Khoros covers Branded communities, Sprinklr covers Live chat.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Khoros and Sprinklr actually diverge.

Attributes where Khoros and Sprinklr differ
AttributeKhorosSprinklr
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, APIWeb, Mobile app, IOS, Android
FoundedUnknown2009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Khoros

  • Branded communities
  • Community gamification
  • Social publishing
  • Social customer care
  • Moderation tooling
  • Listening and analytics
  • Aurora and Iris AI
  • Knowledge deflection

Only in Sprinklr

  • Live chat
  • Email support
  • Social media management
  • AI-powered routing
  • Salesforce
  • HubSpot
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Khoros

  • A telecommunications operator that wants a public support community whose accepted answers measurably deflect contact centre volumenot Sprinklr
  • A consumer brand consolidating a dozen regional social accounts under one publishing approval workflow with regional role permissionsnot Sprinklr
  • A games publisher running player forums where moderation load and volunteer moderator tooling matter more than publishing featuresnot Sprinklr
  • A bank that needs social service messages tracked against the same SLA framework as its email and chat queuesnot Sprinklr

Sprinklr

  • Customer engagementnot Khoros
  • Lead generationnot Khoros
  • Customer supportnot Khoros
  • Sales automationnot Khoros

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Khoros

  • IgniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
  • Community migration is genuinely hard: moving years of threads, accepted solutions, member reputation and SEO-bearing URLs off Khoros later is a project measured in quarters, which makes the switching cost far higher than the annual licence suggests.
  • Pricing is not published and the platform is sold on annual enterprise contracts with substantial implementation and design services, so the first-year cost is materially higher than the recurring licence and hard to benchmark.
  • The publishing and listening side inherited from Spredfast has been outpaced by dedicated social suites, so social-first teams frequently find themselves keeping a second tool for scheduling and analytics and paying for overlapping capability.
  • The product is the result of merging two large codebases and has now changed private-equity owner twice, and reviewers consistently report that community administration and social management still feel like separate systems sharing a login rather than one product.
  • Khoros Community Classic is being sunset in favour of the new Aurora AI community platform, so existing customers face a forced migration of an already hard-to-move asset, on the acquirer timetable rather than their own.

Sprinklr

  • No specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.

Pricing, plan by plan

Khoros

On request
  • Khoros$undefined/year
    • Branded communities
    • Social publishing and governance
    • Social customer care queue

Sprinklr

On request
  • Professional$100/month
    • Basic features
    • Live chat
    • Email support
  • Business$250/month
    • Advanced features
    • AI automation
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Khoros if

  • You need branded communities.
  • You work on Web, iOS, Android, API.
  • You also want community gamification.

Choose Sprinklr if

  • You need live chat.
  • You work on Web, Mobile app, IOS, Android.
  • You also want email support.

Questions people ask

Is Khoros or Sprinklr better?
Neither clearly leads. Khoros starts at On request and Sprinklr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Khoros or Sprinklr?
Khoros starts at On request and Sprinklr at On request.
Does Khoros or Sprinklr run on more platforms?
Khoros runs on Web, iOS, Android, API. Sprinklr runs on Web, Mobile app, IOS, Android.
What is Khoros best used for?
Khoros is most often used for a telecommunications operator that wants a public support community whose accepted answers measurably deflect contact centre volume, a consumer brand consolidating a dozen regional social accounts under one publishing approval workflow with regional role permissions, a games publisher running player forums where moderation load and volunteer moderator tooling matter more than publishing features, a bank that needs social service messages tracked against the same sla framework as its email and chat queues. Of those, a telecommunications operator that wants a public support community whose accepted answers measurably deflect contact centre volume and a consumer brand consolidating a dozen regional social accounts under one publishing approval workflow with regional role permissions are not what Sprinklr is typically brought in for.
What can Khoros do that Sprinklr cannot?
Khoros covers Branded communities, Community gamification, Social publishing, Social customer care. Sprinklr covers Live chat, Email support, Social media management, AI-powered routing.

Answered from the vendors’ own pages

Khoros: Who owns Khoros now?

IgniteTech, an ESW Capital company, acquired Khoros on 27 May 2025. Vista Equity Partners, which created Khoros by merging Lithium and Spredfast, is no longer the owner.

Sprinklr: How much does Sprinklr cost?

Sprinklr pricing is not published online. The platform provides customer experience management, social listening, and engagement tools. To obtain pricing information, customers must click 'Talk to an expert' or use the contact form on Sprinklr's website to reach the sales team.

Source
Khoros: Why does the website say khoros.ai?

The company moved its corporate domain from khoros.com to khoros.ai as part of an AI-first relaunch under IgniteTech, centred on its Aurora and Iris AI capabilities.

Sprinklr: Does Sprinklr offer a free trial or demo?

Sprinklr directs prospective customers to 'Talk to an expert' and contact the sales team. A demo can be requested, but pricing and trial availability details require direct contact with Sprinklr.

Source
Khoros: Is pricing published?

No. Khoros quotes privately on annual enterprise contracts, and implementation services are a significant separate cost.

Khoros: Should the ownership change affect my decision?

It should affect your contract. Ask for written roadmap commitments, named support staffing and exit or data-export terms before signing a multi-year community deal.

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