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Social Media · head to head

Rival IQ vs Runway

Rival IQ logo

Rival IQ

Social Media

Competitive social media analytics and benchmarking with published, self-service pricing

From
$239/month
Rated
-
Full reviewWebsite
Runway logo

Runway

Social Media

AI-powered creative tools for video and images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Runway has a free tier, so it costs nothing to try first.
  • Each has a real cost: Rival IQ data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • They diverge on capability: Rival IQ covers Competitive landscapes, Runway covers Gen-2 video generation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Rival IQ and Runway actually diverge.

Attributes where Rival IQ and Runway differ
AttributeRival IQRunway
Starting price$239/monthFree
Pricing modelPer month by tracked company countsubscription
Free tierNoYes
FoundedUnknown2018

Identical on both: platforms (Web), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rival IQ

  • Competitive landscapes
  • Engagement rate benchmarking
  • Private channel analytics
  • Social listening searches
  • Facebook and Instagram ads reporting
  • Head-to-head reports
  • Scheduled exports and alerts
  • Looker Studio connector

Only in Runway

  • Gen-2 video generation
  • Green screen
  • Inpainting
  • Super resolution
  • Motion tracking
  • Adobe Premiere
  • Final Cut Pro
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Rival IQ

  • An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform ratesnot Runway
  • A social media manager needing a defensible engagement rate benchmark against named competitors for a board decknot Runway
  • A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own historynot Runway
  • A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cyclenot Runway

Runway

  • Generating video clips from text or image promptsnot Rival IQ
  • Extending or editing existing footage with generative modelsnot Rival IQ
  • Removing objects and backgrounds from videonot Rival IQ
  • Storyboarding and previsualisation for productionnot Rival IQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rival IQ

  • Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
  • Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
  • Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
  • It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Runway

  • The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • Outputs carry a watermark until the Standard plan at $12 a month
  • Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
  • Only the Max plan at $76 a month rolls unused credits over, and only for one month
  • The free tier gives a selection of models rather than the full set

Pricing, plan by plan

Rival IQ

$239/month
  • Drive$239/month
    • 10 tracked companies
    • 6 months of data history
    • 1 user seat
  • Engage$349/month
    • 20 tracked companies
    • 12 months of data history
    • 2 user seats
  • Engage Pro$559/month
    • 40 tracked companies
    • 24 months of data history
    • 5 user seats

Runway

Free
  • FreeFree
    • 125 credits
    • Basic tools
    • 720p exports
  • Standard$12/month
    • 625 credits/month
    • Gen-2 access
    • 4K exports
  • Pro$28/month
    • 2250 credits/month
    • All tools
    • Priority processing
  • Unlimited$76/month
    • Unlimited generations
    • Custom models
    • API access

Which should you pick?

Choose Rival IQ if

  • You need competitive landscapes.
  • You also want engagement rate benchmarking.
Rival IQ review

Choose Runway if

  • You need gen-2 video generation.
  • You want to start without paying.
  • You also want green screen.
Runway review

Questions people ask

Is Rival IQ or Runway better?
Neither clearly leads. Rival IQ starts at $239/month and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rival IQ or Runway?
Runway has a free tier; the other does not. Paid plans start at $239/month for Rival IQ and Free for Runway.
Does Rival IQ or Runway run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Runway for free?
Yes. Runway has a free tier, so you can try it without paying. Rival IQ starts at $239/month.
What is Rival IQ best used for?
Rival IQ is most often used for an agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform rates, a social media manager needing a defensible engagement rate benchmark against named competitors for a board deck, a brand team deciding whether to invest further in tiktok by comparing its performance against category peers rather than against its own history, a marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cycle. Of those, an agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform rates and a social media manager needing a defensible engagement rate benchmark against named competitors for a board deck are not what Runway is typically brought in for.
What can Rival IQ do that Runway cannot?
Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches. Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution.

Answered from the vendors’ own pages

Rival IQ: Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Runway: How much does Runway cost?

Runway publishes four tiers on annual billing: Standard at $12 per month, Pro at $28 and Max at $76, against monthly rates of $15, $35 and $95. Enterprise is quoted. Annual billing is advertised as 20% off.

Source
Rival IQ: Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Runway: Does Runway have a free plan?

Yes. The free plan costs nothing and includes 125 one time credits to explore the AI tools, plus 5GB of asset storage. The credits are one time rather than monthly.

Source
Rival IQ: Is there a free trial?

Yes, 14 days with no card required.

Runway: How many credits does each Runway plan include?

Standard includes 625 credits a month, Pro includes 2,250 and Max includes 9,500. Only Max offers credit rollover, and it rolls over for one month.

Source
Rival IQ: How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

Runway: When do I need Runway Pro rather than Standard?

Pro adds custom voices for lip sync, raises storage to 500GB and gives access to the best models, on top of Standard's AI image and video models, 4K upscaling and watermark free output.

Source
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