Softwr

Email Marketing · head to head

AWeber vs Sendy

AWeber logo

AWeber

Email Marketing

Email marketing and automation for small business

From
Free
Rated
-
Full reviewWebsite
Sendy logo

Sendy

Email Marketing

Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account

From
$69/one-time
Rated
-
Full reviewWebsite

The short version

  • Only AWeber has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWeber pricing varies based on subscriber count; must contact for exact rates; Sendy free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AWeber and Sendy actually diverge.

Attributes where AWeber and Sendy differ
AttributeAWeberSendy
Starting priceFree$69/one-time
Pricing modelfreemiumOne-time purchase
Free tierYesNo
PlatformsWebWeb, Linux

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWeber

Nothing recorded that Sendy does not also cover.

Only in Sendy

  • One-time licence
  • Amazon SES delivery
  • Multiple brands
  • Autoresponders
  • Segmentation
  • Bounce and complaint handling
  • Reporting
  • Client access

What people use each for

The jobs each tool is most often brought in to do.

AWeber

  • Growing subscriber lists through landing pagesnot Sendy
  • Automating follow-up sequences from behavior triggersnot Sendy
  • Selling digital products through integrated storefrontsnot Sendy
  • Processing payments in 100+ currenciesnot Sendy

Sendy

  • A publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after monthnot AWeber
  • An agency managing newsletters for several clients who each get their own brand and login under one licencenot AWeber
  • A business that must keep subscriber data on its own infrastructure for privacy or contractual reasonsnot AWeber
  • A developer wiring signups from a custom application into a mailing list without paying platform API feesnot AWeber

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWeber

  • Pricing varies based on subscriber count; must contact for exact rates
  • Late payment charge of $25 plus 1.5% monthly interest on outstanding balances
  • Data deleted 20 days after payment due date if unpaid

Sendy

  • Free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • Deliverability becomes entirely your problem: SES gives you a raw sending pipe and no warm-up guidance, reputation dashboards or deliverability consultants when a campaign starts landing in spam.
  • Amazon SES requires production access approval and will suspend accounts on high bounce or complaint rates, which can take a list offline mid-campaign with little warning.
  • The template editor and design tooling are basic next to Mailchimp or Klaviyo, so anything visually ambitious means hand-written HTML email.
  • You own the server: PHP upgrades, database backups and patching are yours, and an unmaintained Sendy install holding a subscriber list is a data breach waiting to happen.

Pricing, plan by plan

AWeber

Free
  • Lite$15/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 10x subscriber count per month
  • Plus$30/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 12x subscriber count per month
  • Done For You Service$30/month
    • One-time setup fee: $79
    • 14-day free trial

Sendy

$69/one-time
  • Sendy licence$69/one-time
    • One-time purchase, no subscription
    • Free updates only up to the next major version
    • Unlimited lists, subscribers and campaigns
  • AI Assistant bundle$39/one-time
    • Optional add-on, listed at a discount from $49
    • AI writing assistance inside the campaign editor
  • Installation service$79/one-time
    • Optional one-off setup by the vendor
    • For buyers who do not want to configure hosting and SES themselves

Which should you pick?

Choose AWeber if

  • You want to start without paying.
AWeber review

Choose Sendy if

  • You need one-time licence.
  • You work on Web, Linux.
  • You also want amazon ses delivery.
Sendy review

Questions people ask

Is AWeber or Sendy better?
Neither clearly leads. AWeber starts at Free and Sendy at $69/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWeber or Sendy?
AWeber has a free tier; the other does not. Paid plans start at Free for AWeber and $69/one-time for Sendy.
Does AWeber or Sendy run on more platforms?
AWeber runs on Web. Sendy runs on Web, Linux.
Can I use AWeber for free?
Yes. AWeber has a free tier, so you can try it without paying. Sendy starts at $69/one-time.
What is AWeber best used for?
AWeber is most often used for growing subscriber lists through landing pages, automating follow-up sequences from behavior triggers, selling digital products through integrated storefronts, processing payments in 100+ currencies. Of those, growing subscriber lists through landing pages and automating follow-up sequences from behavior triggers are not what Sendy is typically brought in for.
What can AWeber do that Sendy cannot?
Sendy covers One-time licence, Amazon SES delivery, Multiple brands, Autoresponders.

Answered from the vendors’ own pages

AWeber: How much does AWeber cost?

AWeber offers a free tier with unlimited basic access. Paid plans start at $15 per month for Lite and $30 per month for Plus, with pricing varying based on subscriber count. All plans include a 14-day free trial.

Source
Sendy: What does it actually cost to send?

The licence is $69 once. Delivery is Amazon SES at roughly $1 per 10,000 emails, plus your own hosting, so a 50,000-contact weekly newsletter costs a few dollars a month to send.

AWeber: What are the current promotions for AWeber?

AWeber is offering promotional pricing: $79 for email marketing launch (87% off regular $599 price) or $1 for setup (marked down from $599) for a limited time.

Source
Sendy: Are updates free forever?

No. Updates are free up to the next major version, for example within 7.x. Moving from 7.x to 8.x is a paid upgrade.

AWeber: What fees and charges does AWeber assess for payment issues?

Returned check fee is $25. Late payment charge is $25 plus 1.5% per month interest on outstanding balances. Service interruption billing for spam violations is $50.00 per hour. Payment default occurs if unpaid within 20 days after invoice date.

Source
Sendy: Do I need to know how to set up a server?

Standard PHP and MySQL hosting is enough and the vendor compares it to installing WordPress, but the SES side needs AWS configuration. An $79 installation service is offered if you would rather not.

Sendy: What happens if Amazon suspends my SES account?

Your sending stops until you resolve it with AWS. There is no alternative delivery route built in, and this is the single biggest operational risk of the model.

Share

Related pages

More on AWeber

More on Sendy

Keep looking

Other head to heads