Email Marketing · pricing
Sendy pricing
Sendy publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Sendy pricing is $69/one-time across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $69/one-time
- Model
- One-time purchase
- Tiers
- 3
- Free tier
- Not on record
Sendy plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| AI Assistant bundle | $39/one-time | 2 | Entry tier |
| Sendy licence | $69/one-time | 6 | +$30/one-time, 6 more features |
| Installation service | $79/one-time | 2 | +$10/one-time, 2 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
AI Assistant bundle
$39/one-timeThe entry tier. It covers optional add-on, listed at a discount from $49, ai writing assistance inside the campaign editor.
Sendy licence
$69/one-timeOver AI Assistant bundle, this tier adds:
- One-time purchase, no subscription
- Free updates only up to the next major version
- Unlimited lists, subscribers and campaigns
- Requires your own PHP and MySQL hosting
- Delivery billed separately by Amazon SES at roughly $1 per 10,000 emails
- Refund offered if it does not work out
Installation service
$79/one-timeOver Sendy licence, this tier adds:
- Optional one-off setup by the vendor
- For buyers who do not want to configure hosting and SES themselves
What the product covers
The full Sendy feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- One-time licence
- Amazon SES delivery
- Multiple brands
- Autoresponders
- Segmentation
- Bounce and complaint handling
- Reporting
- Client access
People bring Sendy in for a publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after month, an agency managing newsletters for several clients who each get their own brand and login under one licence, a business that must keep subscriber data on its own infrastructure for privacy or contractual reasons, a developer wiring signups from a custom application into a mailing list without paying platform api fees. If that is not the job you are buying for, the alternatives to Sendy are worth a look before you commit to a tier.
How that compares in Email Marketing
Too few email marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Sendy (this page) | $69/one-time | One-time purchase | - | |
| Zoho Campaigns | Free | Per month by contact tier once on a paid plan | - | vs Sendy |
| Amazon SES | On request | Per 1,000 emails sent, tiered by volume, no campaign features included | - | vs Sendy |
| Campaign Monitor | On request | Per month by contact tier and plan level | - | vs Sendy |
| Listmonk | Free | Open source, no licence fee | - | vs Sendy |
| Attentive | On request | quote | - | vs Sendy |
| Keila | Free, then €8/month | Per month by emails sent | - | vs Sendy |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Sendy badges page.
Before you pay for Sendy
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $39/one-time and $79/one-time, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Sendy against the tools that do have one before committing.
Sendy runs on web, linux, and is published by Sendy of Singapore. The full record is on the Sendy review, and the rest of the category is under best email marketing tools.
Sendy pricing questions
- How much does Sendy cost?
- Sendy publishes 3 tiers, from $39/one-time for AI Assistant bundle up to $79/one-time for Installation service. The cheapest paid tier is $39/one-time.
- Does Sendy have a free plan?
- Not on the record we hold: Sendy is listed as One-time purchase. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between AI Assistant bundle and Sendy licence on Sendy?
- Sendy licence costs $69/one-time against $39/one-time, and adds one-time purchase, no subscription, free updates only up to the next major version, unlimited lists, subscribers and campaigns, requires your own php and mysql hosting.
- Is the Installation service plan on Sendy worth it?
- That depends entirely on whether you need what it adds, which on the published record is optional one-off setup by the vendor, for buyers who do not want to configure hosting and ses themselves. It costs $79/one-time against $39/one-time for AI Assistant bundle. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which email marketing tools can I use without paying?
- 3 of the 8 email marketing tools listed alongside Sendy have a free tier: Zoho Campaigns, Listmonk, Keila.
- What am I actually paying for with Sendy?
- The record lists 8 features across 1 area: other. In practice it is brought in for a publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after month, an agency managing newsletters for several clients who each get their own brand and login under one licence, a business that must keep subscriber data on its own infrastructure for privacy or contractual reasons.
- Does Sendy charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Sendy prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Sendy against before paying?
- The closest email marketing tools in this directory are Zoho Campaigns, Amazon SES, Campaign Monitor, Listmonk. Each has a side-by-side comparison with Sendy covering price, platforms and features.