Softwr

Software · head to head

Loops vs ActiveCampaign

L

Loops

Software

Email platform for modern startups

From
On request
Rated
-
Full reviewWebsite
ActiveCampaign logo

ActiveCampaign

Software

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ActiveCampaign has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription; ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher

Where they differ

Only the attributes on which Loops and ActiveCampaign actually diverge.

Attributes where Loops and ActiveCampaign differ
AttributeLoopsActiveCampaign
Starting priceOn requestFree
Pricing modelusage-basedsubscription
Free tierNoYes
PlatformsWebCloud-based SaaS
FoundedUnknown2003

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loops

Nothing recorded that ActiveCampaign does not also cover.

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Loops

No use cases recorded yet. See the Loops review.

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not Loops
  • Marketing teams needing AI-driven lead scoring and automationnot Loops

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loops

  • Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Pricing, plan by plan

Loops

On request

No published plan breakdown. See the Loops review.

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Which should you pick?

Choose Loops if

Nothing in the data separates Loops from ActiveCampaign on the points above - pick on price and on how each one feels to use.

Loops review

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Questions people ask

Is Loops or ActiveCampaign better?
Neither clearly leads. Loops starts at On request and ActiveCampaign at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loops or ActiveCampaign?
ActiveCampaign has a free tier; the other does not. Paid plans start at On request for Loops and Free for ActiveCampaign.
Does Loops or ActiveCampaign run on more platforms?
Loops runs on Web. ActiveCampaign runs on Cloud-based SaaS.
Can I use ActiveCampaign for free?
Yes. ActiveCampaign has a free tier, so you can try it without paying. Loops starts at On request.
What can Loops do that ActiveCampaign cannot?
ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing.
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Related pages

More on Loops

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