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Real Estate · head to head

Rentec Direct vs Reonomy

Rentec Direct logo

Rentec Direct

Real Estate

Bootstrapped property management software with proper trust accounting at the low end of the market

From
On request
Rated
-
Full reviewWebsite
Reonomy logo

Reonomy

Real Estate

Commercial property ownership and contact data platform, acquired by Altus Group for roughly $202 million and now sold on unpublished, increasingly enterprise-focused pricing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rentec Direct the interface is dated and dense, so onboarding staff who expect a modern web application takes longer and some routine tasks need more clicks than newer competitors require.; Reonomy pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
  • They diverge on capability: Rentec Direct covers Trust and operating accounting, Reonomy covers Ownership records.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Rentec Direct and Reonomy actually diverge.

Attributes where Rentec Direct and Reonomy differ
AttributeRentec DirectReonomy
Pricing modelPer unit per month with a monthly minimumquote
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rentec Direct

  • Trust and operating accounting
  • Two product lines
  • Rent collection
  • Tenant screening
  • Listing syndication
  • Owner and tenant portals
  • United States telephone support

Only in Reonomy

  • Ownership records
  • Transaction history
  • Off-market prospecting
  • Portfolio analysis
  • Contact data
  • Market and property search

What people use each for

The jobs each tool is most often brought in to do.

Rentec Direct

  • A licensed manager with 60 to 400 units who needs audit-ready trust accounting but cannot justify AppFolio pricingnot Reonomy
  • An operator who wants to speak to a person on the telephone rather than open a ticket when a ledger looks wrongnot Reonomy
  • A landlord graduating from a spreadsheet who wants proper double entry rather than a categorised expense listnot Reonomy
  • A manager burned by a vendor repricing after an acquisition who wants an owner-operated suppliernot Reonomy

Reonomy

  • A broker sourcing off-market deals by identifying and directly contacting property owners matching acquisition criterianot Rentec Direct
  • A lender researching an owner portfolio and financing history before extending creditnot Rentec Direct
  • An investor doing outbound outreach to owners of a specific property type or size in a target marketnot Rentec Direct
  • A firm already using ARGUS Enterprise considering Reonomy for data given the shared Altus Group ownershipnot Rentec Direct

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rentec Direct

  • The interface is dated and dense, so onboarding staff who expect a modern web application takes longer and some routine tasks need more clicks than newer competitors require.
  • The mobile applications are limited compared with the browser product, which matters for inspections and maintenance work that happens on site rather than at a desk.
  • The integration catalogue is short and the API is not a selling point, so connecting to an in-house system or a specialist screening or maintenance tool is often not possible.
  • Commercial, HOA and student housing workflows are thin, so a mixed portfolio will need a second system or manual handling for anything that is not straightforward residential.
  • As a small independent vendor the release pace is measured, and there is no partner network of consultants to hire when a migration or a complex configuration needs outside help.

Reonomy

  • Pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
  • It is a data and contact-sourcing tool, not a valuation platform, so firms needing DCF modelling still need ARGUS Enterprise or an equivalent separately, even though both are Altus Group products.
  • Coverage and data freshness for ownership and contact information vary by market, and off-market sourcing quality depends on how current that contact data actually is.
  • Shared ownership with ARGUS under Altus Group means a firm concentrating spend with both products has less independent competitive leverage across its CRE software and data budget.
  • As with any owner-contact database, deliverability and accuracy of contact information degrade over time, and there is no independent public benchmark of Reonomy data accuracy to check ahead of purchase.

Pricing, plan by plan

Rentec Direct

On request
  • Rentec Pro$undefined/month
    • For landlords managing their own property
    • Per unit charge above a monthly minimum
    • Tenant ledgers, rent collection and screening
  • Rentec PM$undefined/month
    • For third-party property managers
    • Owner ledgers, statements and management fee calculation
    • Trust accounting

Reonomy

On request
  • Reonomy$undefined/year
    • Monthly and annual subscription options, annual saves roughly 30%
    • Pricing not published, increasingly enterprise-focused sales process since Altus Group acquisition
    • Cost scales with data access scope and seats

Which should you pick?

Choose Rentec Direct if

  • You need trust and operating accounting.
  • You work on Web, iOS, Android.
  • You also want two product lines.
Rentec Direct review

Choose Reonomy if

  • You need ownership records.
  • You also want transaction history.
Reonomy review

Questions people ask

Is Rentec Direct or Reonomy better?
Neither clearly leads. Rentec Direct starts at On request and Reonomy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rentec Direct or Reonomy?
Rentec Direct starts at On request and Reonomy at On request.
Does Rentec Direct or Reonomy run on more platforms?
Rentec Direct runs on Web, iOS, Android. Reonomy runs on Web.
What is Rentec Direct best used for?
Rentec Direct is most often used for a licensed manager with 60 to 400 units who needs audit-ready trust accounting but cannot justify appfolio pricing, an operator who wants to speak to a person on the telephone rather than open a ticket when a ledger looks wrong, a landlord graduating from a spreadsheet who wants proper double entry rather than a categorised expense list, a manager burned by a vendor repricing after an acquisition who wants an owner-operated supplier. Of those, a licensed manager with 60 to 400 units who needs audit-ready trust accounting but cannot justify appfolio pricing and an operator who wants to speak to a person on the telephone rather than open a ticket when a ledger looks wrong are not what Reonomy is typically brought in for.
What can Rentec Direct do that Reonomy cannot?
Rentec Direct covers Trust and operating accounting, Two product lines, Rent collection, Tenant screening. Reonomy covers Ownership records, Transaction history, Off-market prospecting, Portfolio analysis.

Answered from the vendors’ own pages

Rentec Direct: Does it do real trust accounting?

Yes, in the manager edition: separate trust and operating ledgers, owner draws, statements and management fee calculation, which is what a state licensing audit examines.

Reonomy: Who owns Reonomy?

Altus Group, which acquired it in November 2021 for roughly $202 million; it sits in the same portfolio as ARGUS Enterprise.

Rentec Direct: Why is it so much cheaper than AppFolio?

Because it is self-funded and has not been repriced by an investor, and because it does not carry the leasing automation, marketing services and mobile depth that AppFolio charges for.

Reonomy: Is Reonomy the same as CoStar?

No. Reonomy focuses on ownership, contact and off-market sourcing data; CoStar is broader, covering listings, lease comparables and market analytics at larger scale.

Rentec Direct: Is the interface a problem in practice?

It is dated rather than broken. Staff who have used other property software adapt quickly; staff who expect a modern consumer web application complain for a fortnight.

Reonomy: Is pricing available online?

No. Reonomy offers monthly and annual subscriptions with roughly 30% savings annually, but exact rates require a quote.

Rentec Direct: Can I manage commercial units in it?

Only basic commercial leases. There is no CAM reconciliation or percentage rent handling.

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