Real Estate · head to head
LoopNet vs Reonomy
LoopNet
Real Estate
Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers
- From
- Free
- Rated
- -
Reonomy
Real Estate
Commercial property ownership and contact data platform, acquired by Altus Group for roughly $202 million and now sold on unpublished, increasingly enterprise-focused pricing
- From
- On request
- Rated
- -
The short version
- Only LoopNet has a free tier, so it costs nothing to try first.
- Each has a real cost: LoopNet loopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.; Reonomy pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
- They diverge on capability: LoopNet covers Free listing search, Reonomy covers Ownership records.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which LoopNet and Reonomy actually diverge.
Identical on both: user rating (Not yet rated), category (Real Estate).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in LoopNet
- Free listing search
- Tiered ad packages
- CoStar network exposure
- Syndication
- Lead and view analytics
- Saved search alerts
Only in Reonomy
- Ownership records
- Transaction history
- Off-market prospecting
- Portfolio analysis
- Contact data
- Market and property search
What people use each for
The jobs each tool is most often brought in to do.
LoopNet
- A broker wanting one listing to reach both general public searchers and CoStar professional subscriber base without a second paymentnot Reonomy
- A property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listingnot Reonomy
- A tenant or investor searching for available commercial space for free without needing a paid accountnot Reonomy
- A brokerage comparing LoopNet advertising spend against its overall CoStar data subscription, since both are owned by the same companynot Reonomy
Reonomy
- A broker sourcing off-market deals by identifying and directly contacting property owners matching acquisition criterianot LoopNet
- A lender researching an owner portfolio and financing history before extending creditnot LoopNet
- An investor doing outbound outreach to owners of a specific property type or size in a target marketnot LoopNet
- A firm already using ARGUS Enterprise considering Reonomy for data given the shared Altus Group ownershipnot LoopNet
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
LoopNet
- LoopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
- Paid tiers scale from Silver at roughly $131 a month upward, and Gold and Platinum pricing is not published, making budget comparison against competitors like CREXi harder to do cleanly.
- Because listing quality and exposure correlate with ad spend tier, owners and brokers who cannot justify higher tiers get less visibility even for genuinely strong properties.
- As a marketplace dependent on the CoStar data ecosystem, any pricing, policy or antitrust exposure affecting CoStar Group (including the June 2026 price-fixing lawsuit naming major brokerages) has knock-on relevance for LoopNet advertisers.
- Free searchers and casual browsers create high traffic volume that is not itself the paying customer, so lead quality for advertisers varies and includes non-serious enquiries.
Reonomy
- Pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
- It is a data and contact-sourcing tool, not a valuation platform, so firms needing DCF modelling still need ARGUS Enterprise or an equivalent separately, even though both are Altus Group products.
- Coverage and data freshness for ownership and contact information vary by market, and off-market sourcing quality depends on how current that contact data actually is.
- Shared ownership with ARGUS under Altus Group means a firm concentrating spend with both products has less independent competitive leverage across its CRE software and data budget.
- As with any owner-contact database, deliverability and accuracy of contact information degrade over time, and there is no independent public benchmark of Reonomy data accuracy to check ahead of purchase.
Pricing, plan by plan
LoopNet
Free- Search (public)Free
- Free browsing of listings, no account required for basic search
- Silver listing plan$undefined/month
- Entry paid advertising tier for brokers and owners
- Gold / Platinum$undefined/month
- Higher-visibility placement and expanded marketing tools, quote for exact pricing
Reonomy
On request- Reonomy$undefined/year
- Monthly and annual subscription options, annual saves roughly 30%
- Pricing not published, increasingly enterprise-focused sales process since Altus Group acquisition
- Cost scales with data access scope and seats
Which should you pick?
Choose LoopNet if
- You need free listing search.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want tiered ad packages.
Questions people ask
- Is LoopNet or Reonomy better?
- Neither clearly leads. LoopNet starts at Free and Reonomy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, LoopNet or Reonomy?
- LoopNet has a free tier; the other does not. Paid plans start at Free for LoopNet and On request for Reonomy.
- Does LoopNet or Reonomy run on more platforms?
- LoopNet runs on Web, iOS, Android. Reonomy runs on Web.
- Can I use LoopNet for free?
- Yes. LoopNet has a free tier, so you can try it without paying. Reonomy starts at On request.
- What is LoopNet best used for?
- LoopNet is most often used for a broker wanting one listing to reach both general public searchers and costar professional subscriber base without a second payment, a property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listing, a tenant or investor searching for available commercial space for free without needing a paid account, a brokerage comparing loopnet advertising spend against its overall costar data subscription, since both are owned by the same company. Of those, a broker wanting one listing to reach both general public searchers and costar professional subscriber base without a second payment and a property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listing are not what Reonomy is typically brought in for.
- What can LoopNet do that Reonomy cannot?
- LoopNet covers Free listing search, Tiered ad packages, CoStar network exposure, Syndication. Reonomy covers Ownership records, Transaction history, Off-market prospecting, Portfolio analysis.
Answered from the vendors’ own pages
LoopNet: Is LoopNet free to use?
Searching and browsing listings is free. Payment is required only if you are the one advertising a property for sale or lease.
Reonomy: Who owns Reonomy?
Altus Group, which acquired it in November 2021 for roughly $202 million; it sits in the same portfolio as ARGUS Enterprise.
LoopNet: Who owns LoopNet?
CoStar Group, which acquired it in 2012 for roughly $860 million; it remains part of the same company that owns the CoStar data subscription product.
Reonomy: Is Reonomy the same as CoStar?
No. Reonomy focuses on ownership, contact and off-market sourcing data; CoStar is broader, covering listings, lease comparables and market analytics at larger scale.
LoopNet: How much does listing advertising cost?
The Silver plan starts around $131 a month; Gold and Platinum tiers are priced higher with more placement and marketing tools, quoted directly.
Reonomy: Is pricing available online?
No. Reonomy offers monthly and annual subscriptions with roughly 30% savings annually, but exact rates require a quote.
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