Email Marketing · head to head
ActiveCampaign vs Twist

ActiveCampaign
Email Marketing
CRM, marketing automation, and sales platform
- From
- Free
- Rated
- -

Twist
Communication & Collaboration
Distraction-free team communication
- From
- Free
- Rated
- -
The short version
- Each has a real cost: ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher; Twist the free plan only exposes the last 1 month of comments and messages; older history is hidden until you upgrade
- They diverge on capability: ActiveCampaign covers Contact management, Twist covers Topic-based chat.
Where they differ
Only the attributes on which ActiveCampaign and Twist actually diverge.
| Attribute | ActiveCampaign | Twist |
|---|---|---|
| Platforms | Cloud-based SaaS | Web, Windows, Macos, Ios, Android |
| Category | Email Marketing | Communication & Collaboration |
| Founded | 2003 | 2014 |
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in ActiveCampaign
- Contact management
- Sales pipeline
- Marketing automation
- Email marketing
- Customer service
- Reporting
- Automation
- Salesforce
Only in Twist
- Topic-based chat
- Threading
- File attachments
- Search
- Notifications control
- Integrations
- Mobile apps
- Google Drive
Both cover
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
ActiveCampaign
- Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not Twist
- Marketing teams needing AI-driven lead scoring and automationnot Twist
Twist
- Asynchronous threaded team communication for distributed teamsnot ActiveCampaign
- Keeping decisions in searchable threads rather than a real time chat streamnot ActiveCampaign
- Coordinating across time zones without expecting immediate repliesnot ActiveCampaign
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
ActiveCampaign
- Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
- Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
- SSO and advanced CRM integrations only available in Pro and Enterprise tiers
- Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users
Twist
- The free plan only exposes the last 1 month of comments and messages; older history is hidden until you upgrade
- The free plan caps integrations at 5 and file storage at 5 GB
- Full message history, unlimited integrations, unlimited storage and priority support all require the Unlimited plan at US$6 per user per month
- Both plans cap the workspace at 500 internal member accounts and 500 external guest accounts
Pricing, plan by plan
ActiveCampaign
FreeNo published plan breakdown. See the ActiveCampaign review.
Twist
Free- FreeFree
- Unlimited topics
- Message history
- File sharing
- Pro$5/month
- Everything in Free
- Advanced search
- API access
Which should you pick?
Choose ActiveCampaign if
- You need contact management.
- You want to start without paying.
- You work on Cloud-based SaaS.
- You also want sales pipeline.
Choose Twist if
- You need topic-based chat.
- You want to start without paying.
- You work on Web, Windows, Macos, Ios, Android.
- You also want threading.
Questions people ask
- Is ActiveCampaign or Twist better?
- Neither clearly leads. ActiveCampaign starts at Free and Twist at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, ActiveCampaign or Twist?
- ActiveCampaign starts at Free and Twist at Free.
- Does ActiveCampaign or Twist run on more platforms?
- ActiveCampaign runs on Cloud-based SaaS. Twist runs on Web, Windows, Macos, Ios, Android.
- Can I use ActiveCampaign for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is ActiveCampaign best used for?
- ActiveCampaign is most often used for businesses automating cross-channel campaigns (email, sms, whatsapp), marketing teams needing ai-driven lead scoring and automation. Of those, businesses automating cross-channel campaigns (email, sms, whatsapp) and marketing teams needing ai-driven lead scoring and automation are not what Twist is typically brought in for.
- What can ActiveCampaign do that Twist cannot?
- ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing. Twist covers Topic-based chat, Threading, File attachments, Search. Both handle Zapier, Slack, GDPR, Cloud deployment.
Related pages
More on ActiveCampaign
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- ActiveCampaign vs Flock
- ActiveCampaign vs Google Chat
- ActiveCampaign vs Grasshopper
- ActiveCampaign vs Lark
- ActiveCampaign vs Mattermost
- ActiveCampaign vs Quo
- ActiveCampaign vs Rocket.Chat
- ActiveCampaign vs TeamViewer
- ActiveCampaign vs Textline
- ActiveCampaign vs Vowel
- Twist vs AWeber
- Twist vs Brevo
- Twist vs EmailOctopus
- Twist vs Flodesk
- Twist vs Resend
- Twist vs GetResponse
- Twist vs Instantly
- Twist vs Klaviyo
- Twist vs Loops
- Twist vs MailerLite
- Twist vs Mailjet
- Twist vs Omnisend
- Twist vs RD Station Marketing
- Twist vs SendGrid
- Twist vs RingCentral Video
- Twist vs Novu
- Twist vs Webex by Cisco
- Twist vs Chanty
- Twist vs Chatwork
- Twist vs Courier
- Twist vs Flock
- Twist vs Google Chat
- Twist vs Grasshopper
- Twist vs Lark
- Twist vs Mattermost
- Twist vs Quo
- Twist vs Rocket.Chat
- Twist vs TeamViewer
- Twist vs Textline
- Twist vs Vowel
