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CRM · head to head

Keap vs Odoo

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Odoo logo

Odoo

ERP

Open-source ERP and CRM suite for all business needs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Odoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Odoo the free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • They diverge on capability: Keap covers Contact management, Odoo covers Sales management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Odoo actually diverge.

Attributes where Keap and Odoo differ
AttributeKeapOdoo
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidCloud, On-premise, Web, Mobile
CategoryCRMERP
Founded20002002

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack
  • Stripe

Only in Odoo

  • Sales management
  • Inventory
  • Accounting
  • CRM
  • Project management
  • E-commerce
  • Payment gateways
  • Shipping providers

Both cover

  • Email marketing
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Odoo
  • Marketing automationnot Odoo
  • Sales pipeline managementnot Odoo

Odoo

  • Running ERP, CRM, inventory and accounting from one integrated suitenot Keap
  • Starting with a single business app and adding modules over timenot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Odoo

  • The free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • Standard runs $13.50 to $16.90 per user per month and Custom $20.40 to $25.50, both quoted with a yearly discount applied
  • Implementation services and custom development are not included in any plan
  • Odoo.sh hosting is required for custom modules and is charged separately from the subscription
  • SMS credits and AI scanning are billed on top of the per user price

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Odoo

Free
  • One App FreeFree
    • Unlimited users
    • One app included
    • Hosted on Odoo Online
  • Standard$13.5/month
    • All apps included
    • Odoo Online hosting
    • Unlimited support, hosting and maintenance
  • Custom$20.4/month
    • All apps, multi-company support
    • Odoo Studio access
    • External API access

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Odoo if

  • You need sales management.
  • You want to start without paying.
  • You work on Cloud, On-premise, Web, Mobile.
  • You also want inventory.
Odoo review

Questions people ask

Is Keap or Odoo better?
Neither clearly leads. Keap starts at $29/month and Odoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Odoo?
Odoo has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Odoo.
Does Keap or Odoo run on more platforms?
Keap runs on Web, Ios, Android. Odoo runs on Cloud, On-premise, Web, Mobile.
Can I use Odoo for free?
Yes. Odoo has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Odoo is typically brought in for.
What can Keap do that Odoo cannot?
Keap covers Contact management, Pipeline management, Marketing automation, Sales automation. Odoo covers Sales management, Inventory, Accounting, CRM. Both handle Email marketing, Web support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Odoo: How much does Odoo cost per user?

Odoo pricing ranges from $0/month for one free app with unlimited users, to $13.50-$16.90/month per user for Standard, and $20.40-$25.50/month per user for Custom, depending on billing frequency (yearly vs monthly).

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Odoo: Is there a free Odoo plan?

Yes, Odoo offers a free plan that includes unlimited users for one app with hosting and support included on Odoo Online.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Odoo: How does Odoo define a paying user?

A paying user is typically an employee who has access to the Odoo backend to create, view, or edit documents. Customers and suppliers accessing portals are free users and do not count toward the seat limit.

Source
Odoo: What is included in Odoo's Standard plan?

The Standard plan at $13.50-$16.90/user/month includes all Odoo apps, hosting, unlimited support and maintenance, daily backups, 24/7 monitoring and security, and free eLearning platform access.

Source
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