Softwr

CRM · head to head

Keap vs Lever

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Lever logo

Lever

Recruitment

Talent acquisition suite built for collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Lever customized pricing requires sales contact, no public pricing
  • They diverge on capability: Keap covers Contact management, Lever covers Applicant Tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Lever actually diverge.

Attributes where Keap and Lever differ
AttributeKeapLever
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
CategoryCRMRecruitment
Founded20002012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Stripe

Only in Lever

  • Applicant Tracking
  • Candidate CRM
  • Sourcing
  • Interview Management
  • Analytics
  • Offer Management
  • LinkedIn
  • Indeed

Both cover

  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Lever
  • Marketing automationnot Lever
  • Sales pipeline managementnot Lever

Lever

  • Applicant tracking from sourcing through offernot Keap
  • Building and nurturing talent pipelines of passive candidatesnot Keap
  • Automating interview scheduling, follow-ups and offer lettersnot Keap
  • Reporting on hiring performance across sourcesnot Keap
  • Screening at volume with AI ranking and recommendationsnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Lever

  • Customized pricing requires sales contact, no public pricing
  • Premium features like advanced CRM functionality require additional fees
  • Implementation requires some technical configuration

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Lever

On request
  • LeverTRM$undefined/month
    • ATS
    • CRM
    • Sourcing
  • LeverTRM for Enterprise$undefined/month
    • All LeverTRM features
    • Advanced Security
    • Dedicated Support

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Lever if

  • You need applicant tracking.
  • You also want candidate crm.
Lever review

Questions people ask

Is Keap or Lever better?
Neither clearly leads. Keap starts at $29/month and Lever at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Lever?
Keap starts at $29/month and Lever at On request.
Does Keap or Lever run on more platforms?
Keap runs on Web, Ios, Android. Lever runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Lever is typically brought in for.
What can Keap do that Lever cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Lever covers Applicant Tracking, Candidate CRM, Sourcing, Interview Management. Both handle Slack, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Lever: What is Lever used for?

Lever is modern recruiting software that centralizes recruiting into a single system for sourcing candidates, managing applications, scheduling interviews, collaborating with hiring managers, automating workflows, and measuring hiring performance.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Lever: Does Lever include both ATS and CRM?

Yes. Lever integrates comprehensive Applicant Tracking System (ATS) and Candidate Relationship Management (CRM) functionalities within a single offering called LeverTRM, with features like AI-powered screening and interview transcripts.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Lever: What integrations does Lever support?

Lever integrates with 300+ tools including Slack for notifications, Zoom for interviews, calendar applications for scheduling, background check services, job boards, and leading HRIS platforms for talent management workflows.

Source
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