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Influencer Marketing · head to head

Influential vs Insense

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Insense logo

Insense

Influencer Marketing

Get UGC and influencer content that converts

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • They diverge on capability: Influential covers Creator discovery, Insense covers UGC creation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Insense actually diverge.

Attributes where Influential and Insense differ
AttributeInfluentialInsense
Starting priceOn request$500/month
PlatformsWeb, ApiWeb
Founded20132016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • ROI measurement
  • Content library
  • Advanced reporting
  • YouTube

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Insense
  • Running large brand influencer campaigns as a managed engagementnot Insense

Insense

  • Sourcing UGC video creators for paid social adsnot Influential
  • Running Meta Partnership Ads with creator handlesnot Influential
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Insense

$500/month
  • Trial$650/month
    • up to 10 creators
    • 1 user seat
    • 1 brand
  • Brand$500/month
    • unlimited creators
    • 2 user seats
    • 1 brand
  • Agency$800/month
    • unlimited creators
    • 4 user seats
    • 5 brands

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Questions people ask

Is Influential or Insense better?
Neither clearly leads. Influential starts at On request and Insense at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Insense?
Influential starts at On request and Insense at $500/month.
Does Influential or Insense run on more platforms?
Influential runs on Web, Api. Insense runs on Web.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Insense is typically brought in for.
What can Influential do that Insense cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Both handle Performance analytics, Instagram, TikTok, GDPR.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Insense: How much does Insense cost?

Insense offers three self-service plans: Trial at $650/month with 10 creators, Brand at $500/month with unlimited creators (or $400/month billed annually), and Agency at $800/month with 5 brands (or $640/month billed annually). Additional user seats cost $30 each for Brand plans.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Insense: What marketplace fees does Insense charge?

Insense charges marketplace transaction fees of 20% on the Trial plan, 10% on the Brand plan, and 7% on the Agency plan. These fees cover operational costs for secure payment transactions between brands and creators.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Insense: Are there additional costs beyond Insense subscription?

Yes, creator compensation costs are separate from subscription fees. UGC videos start at $100 per video and influencer posts begin at $125 for nano-influencers, with pricing varying based on influencer following and placement type.

Source
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