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Influencer Marketing · head to head

Cohley vs Obviously

Cohley logo

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cohley no pricing information accessible from cached vendor page; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Cohley covers Photo content, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cohley and Obviously actually diverge.

Attributes where Cohley and Obviously differ
AttributeCohleyObviously
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20162020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • A/B testing
  • Shopify

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • TikTok
  • YouTube

Both cover

  • Performance analytics
  • Instagram
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Obviously
  • Video contentnot Obviously
  • Customer reviewsnot Obviously
  • Social contentnot Obviously
  • Ad creativenot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Cohley
  • Building a dedicated creator network for a single brandnot Cohley
  • Commissioning creator-produced content for brand channelsnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • No pricing information accessible from cached vendor page

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Cohley or Obviously better?
Neither clearly leads. Cohley starts at On request and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Obviously?
Obviously has a free tier; the other does not. Paid plans start at On request for Cohley and Free for Obviously.
Does Cohley or Obviously run on more platforms?
Cohley runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Cohley starts at On request.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Obviously is typically brought in for.
What can Cohley do that Obviously cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Performance analytics, Instagram, GDPR, Data encryption.

Answered from the vendors’ own pages

Cohley: What is Cohley pricing?

Cohley, an influencer marketing platform, does not publish pricing on its cached page. Specific rates for Cohley's full-funnel platform or managed services offerings require contacting the company directly.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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