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Amazon Lex vs HubSpot Live Chat

Amazon Lex logo

Amazon Lex

Live Chat

AWS conversational AI service

From
Free
Rated
-
Full reviewWebsite
HubSpot Live Chat logo

HubSpot Live Chat

Live Chat

Live chat integrated with HubSpot CRM platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); HubSpot Live Chat no specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page
  • They diverge on capability: Amazon Lex covers Speech recognition, HubSpot Live Chat covers Live chat messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon Lex and HubSpot Live Chat actually diverge.

Attributes where Amazon Lex and HubSpot Live Chat differ
AttributeAmazon LexHubSpot Live Chat
Pricing modelusage-basedfreemium
PlatformsWeb, AWS CloudWeb, Mobile app, IOS, Android

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Live Chat), founded (2006).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Lex

  • Speech recognition
  • Natural language understanding
  • Voice and text
  • Lambda integration
  • AWS services
  • Lambda
  • DynamoDB
  • SNS

Only in HubSpot Live Chat

  • Live chat messaging
  • CRM integration
  • Visitor identification
  • Chatbot builder
  • Salesforce
  • Slack
  • Gmail
  • Outlook

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Lex

  • Chatbot developmentnot HubSpot Live Chat
  • Voice-based conversational AInot HubSpot Live Chat
  • Natural language understandingnot HubSpot Live Chat

HubSpot Live Chat

  • Customer engagementnot Amazon Lex
  • Lead generationnot Amazon Lex
  • Customer supportnot Amazon Lex
  • Sales automationnot Amazon Lex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Lex

  • Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
  • Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
  • Variable costs can accumulate quickly for high-volume applications

HubSpot Live Chat

  • No specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page
  • Live chat pricing bundled with broader Marketing Hub plans rather than offered as standalone product pricing
  • Free tier features not detailed on product page, requiring contact or additional navigation for feature clarity

Pricing, plan by plan

Amazon Lex

Free
  • Standard Usage$0.004/per speech request
    • Speech requests at $0.004 each
  • Text Requests$0.00075/per text request
    • Text requests at $0.00075 each

HubSpot Live Chat

Free
  • FreeFree
    • Live chat
    • CRM
    • Basic features
  • Starter$50/month
    • Marketing automation
    • Enhanced features
  • Professional$320/month
    • Advanced workflows
    • Custom reporting

Which should you pick?

Choose Amazon Lex if

  • You need speech recognition.
  • You want to start without paying.
  • You work on Web, AWS Cloud.
  • You also want natural language understanding.
Amazon Lex review

Choose HubSpot Live Chat if

  • You need live chat messaging.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want crm integration.
HubSpot Live Chat review

Questions people ask

Is Amazon Lex or HubSpot Live Chat better?
Neither clearly leads. Amazon Lex starts at Free and HubSpot Live Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Lex or HubSpot Live Chat?
Amazon Lex starts at Free and HubSpot Live Chat at Free.
Does Amazon Lex or HubSpot Live Chat run on more platforms?
Amazon Lex runs on Web, AWS Cloud. HubSpot Live Chat runs on Web, Mobile app, IOS, Android.
Can I use Amazon Lex for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Lex best used for?
Amazon Lex is most often used for chatbot development, voice-based conversational ai, natural language understanding. Of those, chatbot development and voice-based conversational ai are not what HubSpot Live Chat is typically brought in for.
What can Amazon Lex do that HubSpot Live Chat cannot?
Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. HubSpot Live Chat covers Live chat messaging, CRM integration, Visitor identification, Chatbot builder. Both handle Web support.

Answered from the vendors’ own pages

Amazon Lex: How much does Amazon Lex cost?

Amazon Lex charges $0.004 per speech request and $0.00075 per text request with no upfront commitments or minimum fees required.

Source
HubSpot Live Chat: What does HubSpot live chat cost?

HubSpot live chat is available free with core functionality and no credit card required. Premium features are available through Marketing Hub Starter, Professional, and Enterprise plans starting at $7/month annually, with details available on the main pricing page.

Source
Amazon Lex: Is there a free tier for Amazon Lex?

Yes, new AWS customers receive 10,000 text requests and 5,000 speech requests per month free for the first year. Additional $200 in AWS Free Tier credits are available for new customers as of July 15, 2025, with all credits expiring within 12 months.

Source
HubSpot Live Chat: Is there a free version of HubSpot live chat?

Yes, HubSpot live chat and chatbot builder are available free with core functionality including CRM integration and mobile app access, requiring no credit card to start.

Source
Amazon Lex: What is the example monthly cost for Amazon Lex?

For 8,000 speech requests ($32) and 2,000 text requests ($1.50), the approximate monthly total is $33.50, though actual costs vary based on usage volume.

Source
HubSpot Live Chat: What premium features are included in paid HubSpot live chat plans?

Paid tiers include advanced automation and scaling features through Marketing Hub Starter, Professional, and Enterprise editions with varying levels of functionality and support.

Source
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