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Customer Support · head to head

Groove vs Salesforce Service Cloud Chat

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Full reviewWebsite
Salesforce Service Cloud Chat logo

Salesforce Service Cloud Chat

Live Chat

Live chat integrated with Salesforce Service Cloud

From
$25/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Salesforce Service Cloud Chat entry-level pricing of $25 per user per month is relatively expensive for small businesses
  • They diverge on capability: Groove covers Shared inbox, Salesforce Service Cloud Chat covers Live chat messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Salesforce Service Cloud Chat actually diverge.

Attributes where Groove and Salesforce Service Cloud Chat differ
AttributeGrooveSalesforce Service Cloud Chat
Starting price$12/month$25/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, Mobile apps
CategoryCustomer SupportLive Chat
Founded20111999

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Salesforce
  • Zapier

Only in Salesforce Service Cloud Chat

  • Live chat messaging
  • CRM integration
  • Agent desktop integration
  • Visitor tracking
  • Salesforce ecosystem
  • Gmail
  • Microsoft Teams
  • Mobile app support

Both cover

  • Slack
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Salesforce Service Cloud Chat
  • Handling email, chat and messaging support in one queuenot Salesforce Service Cloud Chat

Salesforce Service Cloud Chat

  • Customer engagementnot Groove
  • Lead generationnot Groove
  • Customer supportnot Groove
  • Sales automationnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Salesforce Service Cloud Chat

  • Entry-level pricing of $25 per user per month is relatively expensive for small businesses
  • Requires Salesforce CRM setup and integration for full functionality
  • Limited standalone capability outside of Salesforce ecosystem
  • Complex configuration required for advanced features

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Salesforce Service Cloud Chat

$25/month

No published plan breakdown. See the Salesforce Service Cloud Chat review.

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Salesforce Service Cloud Chat if

  • You need live chat messaging.
  • You work on Web, Mobile apps.
  • You also want crm integration.
Salesforce Service Cloud Chat review

Questions people ask

Is Groove or Salesforce Service Cloud Chat better?
Neither clearly leads. Groove starts at $12/month and Salesforce Service Cloud Chat at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Salesforce Service Cloud Chat?
Groove starts at $12/month and Salesforce Service Cloud Chat at $25/month.
Does Groove or Salesforce Service Cloud Chat run on more platforms?
Groove runs on Web, Ios, Android. Salesforce Service Cloud Chat runs on Web, Mobile apps.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Salesforce Service Cloud Chat is typically brought in for.
What can Groove do that Salesforce Service Cloud Chat cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Salesforce Service Cloud Chat covers Live chat messaging, CRM integration, Agent desktop integration, Visitor tracking. Both handle Slack, Web support, Android support.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Salesforce Service Cloud Chat: What is Salesforce Service Cloud Chat?

Salesforce Chat is a real-time customer engagement tool enabling businesses to connect with customers through personalized live chat interactions embedded in apps and on websites, with AI-powered chatbot support.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Salesforce Service Cloud Chat: What is the pricing for Salesforce Service Cloud Chat?

Salesforce Service Cloud entry-level pricing starts at $25 per user per month, with multiple tiers available and add-ons ranging from $50 to $75 depending on required features.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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