Softwr

CRM · head to head

Gong vs Improvado

Gong logo

Gong

CRM

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Improvado free tier limited to 50 MCP actions per week
  • They diverge on capability: Gong covers Call recording, Improvado covers 500+ data source connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gong and Improvado actually diverge.

Attributes where Gong and Improvado differ
AttributeGongImprovado
Starting price$1600/user-per-yearFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb, Api, Data-warehouse
CategoryCRMMarketing
Founded20162015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Zoom
  • Microsoft Teams
  • Slack

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Salesforce
  • HubSpot
  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Improvado
  • Deal forecastingnot Improvado
  • Sales coachingnot Improvado
  • Win/loss analysisnot Improvado

Improvado

  • Marketing data integrationnot Gong
  • Multi-workspace data orchestrationnot Gong
  • Incrementality testing and attributionnot Gong
  • Multi-touch attribution modelingnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Gong or Improvado better?
Neither clearly leads. Gong starts at $1600/user-per-year and Improvado at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Improvado?
Improvado has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Improvado.
Does Gong or Improvado run on more platforms?
Gong runs on Web, Cloud-based SaaS. Improvado runs on Web, Api, Data-warehouse.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Improvado is typically brought in for.
What can Gong do that Improvado cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Salesforce, HubSpot, GDPR compliant.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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