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Marketing · head to head

Adobe Analytics vs Gong

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Gong logo

Gong

CRM

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Gong covers Call recording.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and Gong actually diverge.

Attributes where Adobe Analytics and Gong differ
AttributeAdobe AnalyticsGong
Starting price$5000/month$1600/user-per-year
Pricing modelquoteUnknown
PlatformsWeb, Mobile, ApiWeb, Cloud-based SaaS
CategoryMarketingCRM
Founded19822016

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Both cover

  • HIPAA
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Gong
  • Marketing optimizationnot Gong
  • Customer insightsnot Gong

Gong

  • Call analysisnot Adobe Analytics
  • Deal forecastingnot Adobe Analytics
  • Sales coachingnot Adobe Analytics
  • Win/loss analysisnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Adobe Analytics or Gong better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Gong?
Adobe Analytics starts at $5000/month and Gong at $1600/user-per-year.
Does Adobe Analytics or Gong run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Gong runs on Web, Cloud-based SaaS.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Gong is typically brought in for.
What can Adobe Analytics do that Gong cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle HIPAA, Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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