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Marketing · head to head

Improvado vs Salesforce

Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Improvado covers 500+ data source connectors, Salesforce covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Improvado and Salesforce actually diverge.

Attributes where Improvado and Salesforce differ
AttributeImprovadoSalesforce
Starting priceFree$25/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Api, Data-warehouseWeb, Ios, Android, Api
CategoryMarketingCRM
Founded20151999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Marketing data integrationnot Salesforce
  • Multi-workspace data orchestrationnot Salesforce
  • Incrementality testing and attributionnot Salesforce
  • Multi-touch attribution modelingnot Salesforce

Salesforce

  • Sales managementnot Improvado
  • Customer servicenot Improvado
  • Marketing automationnot Improvado
  • Lead generationnot Improvado
  • Analytics & reportingnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Improvado or Salesforce better?
Neither clearly leads. Improvado starts at Free and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Salesforce?
Improvado has a free tier; the other does not. Paid plans start at Free for Improvado and $25/month for Salesforce.
Does Improvado or Salesforce run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Salesforce runs on Web, Ios, Android, Api.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is Improvado best used for?
Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Salesforce is typically brought in for.
What can Improvado do that Salesforce cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle SOC2.

Answered from the vendors’ own pages

Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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