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Customer Support · head to head

Gladly vs Rasa

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Rasa logo

Rasa

Live Chat

Open-source framework for building conversational AI

From
Free
Free plan
Yes

The short version

  • Only Rasa has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Rasa free Developer Edition caps conversations at 1,000 external or 100 internal per company per month
  • They diverge on capability: Gladly covers Lifelong conversation, Rasa covers NLU engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gladly and Rasa actually diverge.

Attributes where Gladly and Rasa differ
AttributeGladlyRasa
Starting price$180/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidOn-premise, Cloud deployment, Docker, Kubernetes
CategoryCustomer SupportLive Chat
Founded20142016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

Only in Rasa

  • NLU engine
  • Dialogue management
  • Multi-language support
  • Testing tools
  • Slack
  • Teams
  • Custom channels
  • API

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Rasa
  • Handling support conversations across voice, messaging and emailnot Rasa

Rasa

  • Developers self-hosting an open source conversational AI framework before needing enterprise scalenot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Rasa

  • Free Developer Edition caps conversations at 1,000 external or 100 internal per company per month
  • Rasa Pro and the Business Plan (Pro plus Studio) are not priced on the site and require contacting sales

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Rasa

Free
  • Free Developer EditionFree
    • One bot per company
    • Up to 1,000 external conversations per month or 100 internal conversations per month
    • Free Rasa license for local or production use
  • Rasa Pro$undefined/mo
    • Pro-code framework with CALM dialogue understanding
    • Language-agnostic NLU, enterprise search, multi-LLM management
    • Kubernetes support
  • Enterprise$undefined/mo
    • Full access to Rasa Platform and Premium Support
    • 24/7/365 support with Customer Success Manager
    • Business reviews and guidance

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.

Choose Rasa if

  • You need nlu engine.
  • You want to start without paying.
  • You work on On-premise, Cloud deployment, Docker, Kubernetes.
  • You also want dialogue management.

Questions people ask

Is Gladly or Rasa better?
Neither clearly leads. Gladly starts at $180/month and Rasa at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Rasa?
Rasa has a free tier; the other does not. Paid plans start at $180/month for Gladly and Free for Rasa.
Does Gladly or Rasa run on more platforms?
Gladly runs on Web, Ios, Android. Rasa runs on On-premise, Cloud deployment, Docker, Kubernetes.
Can I use Rasa for free?
Yes. Rasa has a free tier, so you can try it without paying. Gladly starts at $180/month.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Rasa is typically brought in for.
What can Gladly do that Rasa cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Rasa covers NLU engine, Dialogue management, Multi-language support, Testing tools.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Rasa: Does Rasa offer a free version?

Yes. Rasa offers a free Developer Edition with one bot per company, up to 1,000 external conversations per month, and free community support.

Source
Rasa: What support is included with Rasa's free tier?

The free tier includes community forum support with responses from Rasa community members. Paid tiers add premium support with enhanced response times.

Source
Rasa: What is the difference between Rasa Pro and Enterprise?

Rasa Pro includes the pro-code framework with advanced NLU and multi-LLM management. Enterprise adds full platform access, 24/7 support, dedicated Customer Success Manager, and business reviews.

Source
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