Marketing & Analytics · head to head
Funnel.io vs Simple Analytics
Funnel.io
Marketing & Analytics
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
Simple Analytics
Marketing & Analytics
Privacy-friendly analytics without cookies
- From
- $20/month
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Simple Analytics covers Page view tracking.
Where they differ
Only the attributes on which Funnel.io and Simple Analytics actually diverge.
| Attribute | Funnel.io | Simple Analytics |
|---|---|---|
| Starting price | $299/month | $20/month |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2015 | 2016 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- Cloud deployment
- Web support
- English language support
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Simple Analytics
- Exporting blended marketing data to BI tools and warehousesnot Simple Analytics
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Funnel.io
- Keeping visitor data hosted in the EU for GDPR purposesnot Funnel.io
- Replacing or running alongside Google Analytics with a single-page dashboardnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Simple Analytics
$20/month- Standard$20/month
- Up to 100k page views
- Real-time analytics
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Simple Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Funnel.io or Simple Analytics better?
- Neither clearly leads. Funnel.io starts at $299/month and Simple Analytics at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Simple Analytics?
- Funnel.io starts at $299/month and Simple Analytics at $20/month.
- Does Funnel.io or Simple Analytics run on more platforms?
- Funnel.io runs on Web, Mobile, Api. Simple Analytics runs on Web.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Simple Analytics is typically brought in for.
- What can Funnel.io do that Simple Analytics cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle GDPR compliant.