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Marketing · head to head

Freshpaint vs Simple Analytics

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Freshpaint covers PHI detection and redaction, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and Simple Analytics actually diverge.

Attributes where Freshpaint and Simple Analytics differ
AttributeFreshpaintSimple Analytics
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
FoundedUnknown2016

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Simple Analytics
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Simple Analytics
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Simple Analytics
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Freshpaint
  • Keeping visitor data hosted in the EU for GDPR purposesnot Freshpaint
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Freshpaint or Simple Analytics better?
Neither clearly leads. Freshpaint starts at On request and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for Simple Analytics.
Does Freshpaint or Simple Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Simple Analytics is typically brought in for.
What can Freshpaint do that Simple Analytics cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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