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Marketing · head to head

Simple Analytics vs Whatagraph

Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Simple Analytics covers Page view tracking, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Simple Analytics and Whatagraph actually diverge.

Attributes where Simple Analytics and Whatagraph differ
AttributeSimple AnalyticsWhatagraph
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile, Api

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • Cloud deployment
  • Web support
  • English language support

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Whatagraph
  • Keeping visitor data hosted in the EU for GDPR purposesnot Whatagraph
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Simple Analytics
  • Blending data from multiple ad platforms into one dashboardnot Simple Analytics
  • White-labelled reporting under an agency's own brandingnot Simple Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Simple Analytics or Whatagraph better?
Neither clearly leads. Simple Analytics starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Simple Analytics or Whatagraph?
Simple Analytics starts at Free and Whatagraph at Free.
Does Simple Analytics or Whatagraph run on more platforms?
Simple Analytics runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Simple Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Simple Analytics best used for?
Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Whatagraph is typically brought in for.
What can Simple Analytics do that Whatagraph cannot?
Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle GDPR compliant.

Answered from the vendors’ own pages

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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