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Attribution vs Simple Analytics

A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Software

Privacy-friendly analytics without cookies

From
$20/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Attribution covers First-party data attribution, Simple Analytics covers Page view tracking.

Where they differ

Only the attributes on which Attribution and Simple Analytics actually diverge.

Attributes where Attribution and Simple Analytics differ
AttributeAttributionSimple Analytics
Starting price$2000/month$20/month
PlatformsWeb, Mobile, ApiWeb
Founded20202016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Simple Analytics
  • ROI trackingnot Simple Analytics
  • Privacy-compliant trackingnot Simple Analytics
  • First-party datanot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Attribution
  • Keeping visitor data hosted in the EU for GDPR purposesnot Attribution
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Simple Analytics

$20/month
  • Standard$20/month
    • Up to 100k page views
    • Real-time analytics

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Simple Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Attribution or Simple Analytics better?
Neither clearly leads. Attribution starts at $2000/month and Simple Analytics at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Simple Analytics?
Attribution starts at $2000/month and Simple Analytics at $20/month.
Does Attribution or Simple Analytics run on more platforms?
Attribution runs on Web, Mobile, Api. Simple Analytics runs on Web.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Simple Analytics is typically brought in for.
What can Attribution do that Simple Analytics cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle GDPR compliant.
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