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Marketing · head to head

MoEngage vs Simple Analytics

MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: MoEngage no pricing information published; platform uses custom pricing requiring sales contact; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which MoEngage and Simple Analytics actually diverge.

Attributes where MoEngage and Simple Analytics differ
AttributeMoEngageSimple Analytics
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
FoundedUnknown2016

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MoEngage

Nothing recorded that Simple Analytics does not also cover.

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Simple Analytics
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Simple Analytics
  • A/B testing email subject lines for newsletter campaignsnot Simple Analytics
  • Personalizing push notifications based on location and browsing historynot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot MoEngage
  • Keeping visitor data hosted in the EU for GDPR purposesnot MoEngage
  • Replacing or running alongside Google Analytics with a single-page dashboardnot MoEngage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose MoEngage if

Nothing in the data separates MoEngage from Simple Analytics on the points above - pick on price and on how each one feels to use.

MoEngage review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is MoEngage or Simple Analytics better?
Neither clearly leads. MoEngage starts at On request and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MoEngage or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at On request for MoEngage and Free for Simple Analytics.
Does MoEngage or Simple Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. MoEngage starts at On request.
What is MoEngage best used for?
MoEngage is most often used for identifying at-risk customers through churn prediction models, sending triggered sms alerts when customers abandon shopping carts, a/b testing email subject lines for newsletter campaigns, personalizing push notifications based on location and browsing history. Of those, identifying at-risk customers through churn prediction models and sending triggered sms alerts when customers abandon shopping carts are not what Simple Analytics is typically brought in for.
What can MoEngage do that Simple Analytics cannot?
Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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