Marketing · alternatives
Alternatives to Simple Analytics
24 marketing tools sit alongside Simple Analytics in this directory. Below is what separates each from Simple Analytics on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 4
- Cheaper to start
- 3
- Simple Analytics starts at
- Free, then $20/month
Why people look past Simple Analytics
Nothing on the record flags a reason to move. Simple Analytics has a free tier, and starts at $20/month against a category median of $49/month. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Website optimization with heatmaps
- No free tier, where Simple Analytics has one.
- Starts $9 a month dearer, at $29/month.
Closed-loop marketing attribution
- No free tier, where Simple Analytics has one.
- Starts $279 a month dearer, at £299/month.
Experience Optimization Platform
- Sold on a usage-based model rather than freemium.
Marketing intelligence for growth brands
- No free tier, where Simple Analytics has one.
- Starts $1480 a month dearer, at $1500/month.
- 2 tiers to Simple Analytics's 3.
The main open source marketing automation platform, self-hosted and GPL licensed
- Sold on a Open source, no licence fee model rather than freemium.
- 2 tiers to Simple Analytics's 3.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Starts $20 a month cheaper, at Free.
- Sold on a Per month by event count model rather than freemium.
- 4 tiers to Simple Analytics's 3.
Every Simple Analytics alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Simple Analytics (this page) | Free, then $20/month | Freemium | 3 | |
| Crazy EggWebsite optimization with heatmaps | $29/month | - | - | vs Simple Analytics |
| Ruler AnalyticsClosed-loop marketing attribution | £299/month | - | 3 | vs Simple Analytics |
| VWOExperience Optimization Platform | Free | Usage-based | - | vs Simple Analytics |
| NorthbeamMarketing intelligence for growth brands | $1500/month | - | 2 | vs Simple Analytics |
| Mautic | Free | Open source, no licence fee | 2 | vs Simple Analytics |
| Umami | Free | Per month by event count | 4 | vs Simple Analytics |
| Google Optimize | Free | Freemium | 1 | vs Simple Analytics |
| Swydo | €69/month | Per month by data source count | 1 | vs Simple Analytics |
| Onclusive | On request | Quote | 1 | vs Simple Analytics |
| Roxhill | On request | Quote | 4 | vs Simple Analytics |
| Wunderkind | On request | Quote | 2 | vs Simple Analytics |
| Invoca | On request | Quote | 5 | vs Simple Analytics |
| WebEngage | On request | Quote | 1 | vs Simple Analytics |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Simple Analytics |
| Bloomreach | On request | Quote | 2 | vs Simple Analytics |
| Netcore Cloud | On request | Quote | 3 | vs Simple Analytics |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Simple Analytics |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Simple Analytics |
| CleverTap | On request | Quote | 3 | vs Simple Analytics |
| Insider | On request | Quote | 1 | vs Simple Analytics |
| Optimove | On request | Quote | 1 | vs Simple Analytics |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Simple Analytics |
| Freshpaint | On request | Quote | 3 | vs Simple Analytics |
| Madgicx | $49/month | Usage-based | 2 | vs Simple Analytics |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Simple Analytics badges page.
Cheaper ways to solve the same problem
Free to start (4)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- VWO , Free
- Mautic , Free
- Umami , Free
- Google Optimize , Free
Cheaper than Simple Analytics (3)
Entry price under Simple Analytics's $20/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Umami , Free
- Google Optimize , Free
- Zoho Marketing Automation , $19/month
What you would be giving up
Simple Analytics is most often brought in for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Simple Analytics is broadly right and the question is cost, the Simple Analytics pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Simple Analytics runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Simple Analytics alternatives
- What are the main alternatives to Simple Analytics?
- 24 other marketing tools are listed in this directory, led by Crazy Egg, Ruler Analytics, VWO, Northbeam. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Simple Analytics?
- 4 of the alternatives listed here can be used without paying: VWO, Mautic, Umami, Google Optimize.
- Is there a cheaper alternative to Simple Analytics?
- Yes. 3 of the alternatives below start under Simple Analytics's $20/month: Umami at Free, Google Optimize at Free, Zoho Marketing Automation at $19/month.
- Is there a reason to switch away from Simple Analytics?
- Nothing in the data flags one. Simple Analytics has a free tier, and starts at $20/month against a category median of $49/month. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Simple Analytics?
- Simple Analytics is most often brought in for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Simple Analytics?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Simple Analytics alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Simple Analytics against one of these directly?
- Every alternative below has a side-by-side page against Simple Analytics covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 24 tools beside Simple Analytics. The category page lists the rest of the catalogue as it grows.