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Software · head to head

Funnel.io vs Kissmetrics

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which Funnel.io and Kissmetrics actually diverge.

Attributes where Funnel.io and Kissmetrics differ
AttributeFunnel.ioKissmetrics
Starting price$299/month$500/month
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, ApiWeb
Founded20152009

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Kissmetrics
  • Exporting blended marketing data to BI tools and warehousesnot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Funnel.io
  • Analysing funnels and cohorts across a customer journeynot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Funnel.io or Kissmetrics better?
Neither clearly leads. Funnel.io starts at $299/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Kissmetrics?
Funnel.io starts at $299/month and Kissmetrics at $500/month.
Does Funnel.io or Kissmetrics run on more platforms?
Funnel.io runs on Web, Mobile, Api. Kissmetrics runs on Web.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Kissmetrics is typically brought in for.
What can Funnel.io do that Kissmetrics cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Salesforce.
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