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Marketing · head to head

Funnel.io vs Kissmetrics

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Kissmetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Kissmetrics covers Customer analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Kissmetrics actually diverge.

Attributes where Funnel.io and Kissmetrics differ
AttributeFunnel.ioKissmetrics
Starting price$300/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded20152009

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Kissmetrics
  • Exporting blended marketing data to BI tools and warehousesnot Kissmetrics

Kissmetrics

  • Product analytics and user behavior trackingnot Funnel.io
  • Event-based analyticsnot Funnel.io
  • Data integration and reportingnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Funnel.io or Kissmetrics better?
Neither clearly leads. Funnel.io starts at $300/month and Kissmetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Kissmetrics?
Kissmetrics has a free tier; the other does not. Paid plans start at $300/month for Funnel.io and Free for Kissmetrics.
Does Funnel.io or Kissmetrics run on more platforms?
Funnel.io runs on Web, Mobile, Api. Kissmetrics runs on Web.
Can I use Kissmetrics for free?
Yes. Kissmetrics has a free tier, so you can try it without paying. Funnel.io starts at $300/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Kissmetrics is typically brought in for.
What can Funnel.io do that Kissmetrics cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Salesforce.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
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