Simple Analyticsvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Simple Analytics
Privacy-friendly analytics without cookies
As of 30 August 2026, Simple Analytics has a free plan and paid plans start at $20/month. Simple Analytics is a lightweight, privacy-first web analytics platform designed as a Google Analytics alternative. Softwr lists it under Marketing. Simple Analytics is launched in 2016, available on Web.
Overview
What Simple Analytics does
Simple Analytics is a lightweight, privacy-first web analytics platform designed as a Google Analytics alternative.
What people use it for
- Cookie-free website analytics that avoids a consent banner
- Keeping visitor data hosted in the EU for GDPR purposes
- Replacing or running alongside Google Analytics with a single-page dashboard
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Simple Analytics.
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Cross-shopped
What people choose instead of Simple Analytics
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Simple AnalyticsvsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- Simple AnalyticsvsVWO
VWO: Experience Optimization Platform
- Simple AnalyticsvsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Simple Analytics costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 30-day data retention
- Fair use policy applies
- Unlimited pageviews within fair use
Self-Serve
$20 /mo
- Monthly or annual billing (2 months free with yearly)
- 1 user included; additional users $20/month each
- Up to 5 sites per user
- 1 month data retention
- 14-day free trial (no credit card required)
- One-page dashboard, no configuration
Enterprise
On request
- Custom pricing available upon demo request
- Traffic recovery (20-60% of invisible traffic)
- Raw data access
- Team reporting
- SSO
- Role-based access
Capabilities
Features
Page view tracking
Goal tracking
Real-time analytics
Privacy-focused
Privacy-focused security feature
GDPR compliant
GDPR compliant security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
English language support
Interface available in English
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Simple Analytics cost?
Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.
SourceWhat currencies does Simple Analytics accept?
Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.
SourceHow long is the free trial?
Simple Analytics offers a 14-day free trial that requires no credit card to start.
SourceCan I cancel Simple Analytics anytime?
Yes. You can cancel your subscription at any moment without penalties or notice requirements.
SourceBehind it
Who makes Simple Analytics
- Company
- Simple Analytics
- Based in
- Netherlands
Keep looking
Where to go from Simple Analytics
- Simple Analytics alternativesEvery product people weigh against it
- Simple Analytics pricingPlans, floors and what the tiers exclude
- Simple Analytics badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Simple Analytics with
- Crazy Egg
- Ruler Analytics
- VWO
- Northbeam
- Fathom Analytics
- Plausible
- Freshpaint
- Attribution
- Umami
- Matomo
- Triple Whale
- Typeform
- Kissmetrics
- Leadpages
- Lucky Orange
- Madgicx
- Marketing Evolution
- Mautic
Other Marketing software
Privacy layer that lets healthcare organisations run marketing analytics without sending PHI
Pricing on request12 researched notesOpen source, cookie-free web analytics you can self-host for the cost of a database
Free plan12 researched notesAI-powered landing page builder with lead capture and A/B testing.
Free, then $10/mo12 researched notesAI ad management and analytics platform for Meta, Google, and TikTok advertising
From $49/mo9 researched notesAdvanced marketing analytics and attribution modeling
From $5,000/mo8 researched notesThe main open source marketing automation platform, self-hosted and GPL licensed
Open source12 researched notes
Softwr does not host reviews and shows no star rating for Simple Analytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Simple Analytics
Simple Analytics alternatives
What people switch to, and what they give up
Simple Analytics pricing
Every tier, and where the cost actually lands
Compare Simple Analytics
Put it head to head with anything we hold
Simple Analytics badge
Its rating, and an embed for your own site
Best Marketing software alternatives
The main open source marketing automation platform, self-hosted and GPL licensed
Open source, no licence fee
Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend
quote
Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs
quote
SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates
Per month plus per message sent
Call tracking and attribution for North American SMBs, with overages that reshape the bill
Per month by plan, plus per-number and per-minute overages
Media monitoring, journalist database and PR measurement assembled from six acquired companies
quote
Low-cost white-label client reporting and dashboards priced per connected client
Per month by connected client countPrivacy layer that lets healthcare organisations run marketing analytics without sending PHI
quote