Softwr

Software · head to head

AB Tasty vs Simple Analytics

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Software

Privacy-friendly analytics without cookies

From
$20/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: AB Tasty covers A/B testing, Simple Analytics covers Page view tracking.

Where they differ

Only the attributes on which AB Tasty and Simple Analytics actually diverge.

Attributes where AB Tasty and Simple Analytics differ
AttributeAB TastySimple Analytics
Starting price€500/month$20/month
Pricing modelquotesubscription
Founded20112016

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Simple Analytics
  • Feature flagging and progressive rolloutsnot Simple Analytics
  • Personalising content for identified and anonymous visitorsnot Simple Analytics
  • Search, recommendations and merchandising for ecommercenot Simple Analytics
  • Conversion optimisation experiments across channelsnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot AB Tasty
  • Keeping visitor data hosted in the EU for GDPR purposesnot AB Tasty
  • Replacing or running alongside Google Analytics with a single-page dashboardnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Simple Analytics

$20/month
  • Standard$20/month
    • Up to 100k page views
    • Real-time analytics

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Simple Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is AB Tasty or Simple Analytics better?
Neither clearly leads. AB Tasty starts at €500/month and Simple Analytics at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Simple Analytics?
AB Tasty starts at €500/month and Simple Analytics at $20/month.
Does AB Tasty or Simple Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Simple Analytics is typically brought in for.
What can AB Tasty do that Simple Analytics cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on AB Tasty

More on Simple Analytics

Keep looking

Other head to heads