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Marketing · head to head

Marketing Evolution vs Simple Analytics

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and Simple Analytics actually diverge.

Attributes where Marketing Evolution and Simple Analytics differ
AttributeMarketing EvolutionSimple Analytics
Starting price$5000/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Api, AnalyticsWeb
Founded20082016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Simple Analytics
  • Attribution modeling and customer journey reconstructionnot Simple Analytics
  • AI-agent-ready marketing data context and business ontologynot Simple Analytics
  • Marketing budget planning and scenario simulation with Darwin toolnot Simple Analytics
  • Cross-channel performance monitoring and KPI standardizationnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Marketing Evolution
  • Keeping visitor data hosted in the EU for GDPR purposesnot Marketing Evolution
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Marketing Evolution or Simple Analytics better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for Simple Analytics.
Does Marketing Evolution or Simple Analytics run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Simple Analytics runs on Web.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what Simple Analytics is typically brought in for.
What can Marketing Evolution do that Simple Analytics cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle GDPR compliant.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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