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Marketing & Analytics · head to head

Marketing Evolution vs Simple Analytics

Marketing Evolution logo

Marketing Evolution

Marketing & Analytics

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing & Analytics

Privacy-friendly analytics without cookies

From
$20/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Simple Analytics covers Page view tracking.

Where they differ

Only the attributes on which Marketing Evolution and Simple Analytics actually diverge.

Attributes where Marketing Evolution and Simple Analytics differ
AttributeMarketing EvolutionSimple Analytics
Starting price$5000/month$20/month
PlatformsWeb, Api, AnalyticsWeb
Founded20082016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Attribution modelingnot Simple Analytics
  • Marketing ROInot Simple Analytics
  • Budget allocationnot Simple Analytics
  • Channel optimizationnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Marketing Evolution
  • Keeping visitor data hosted in the EU for GDPR purposesnot Marketing Evolution
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Simple Analytics

$20/month
  • Standard$20/month
    • Up to 100k page views
    • Real-time analytics

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Simple Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Marketing Evolution or Simple Analytics better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Simple Analytics at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Simple Analytics?
Marketing Evolution starts at $5000/month and Simple Analytics at $20/month.
Does Marketing Evolution or Simple Analytics run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Simple Analytics runs on Web.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Simple Analytics is typically brought in for.
What can Marketing Evolution do that Simple Analytics cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle GDPR compliant.
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