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Marketing · head to head

Simple Analytics vs VWO

Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Simple Analytics covers Page view tracking, VWO covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Simple Analytics and VWO actually diverge.

Attributes where Simple Analytics and VWO differ
AttributeSimple AnalyticsVWO
Pricing modelfreemiumusage-based
PlatformsWebWeb, iOS, Android, Server-side
Founded20162007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • English language support

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot VWO
  • Keeping visitor data hosted in the EU for GDPR purposesnot VWO
  • Replacing or running alongside Google Analytics with a single-page dashboardnot VWO

VWO

  • A/B testing and multivariate testingnot Simple Analytics
  • Conversion rate optimisationnot Simple Analytics
  • Behavioural analytics and session recordingsnot Simple Analytics
  • Feature experimentation and progressive rolloutsnot Simple Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Simple Analytics or VWO better?
Neither clearly leads. Simple Analytics starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Simple Analytics or VWO?
Simple Analytics starts at Free and VWO at Free.
Does Simple Analytics or VWO run on more platforms?
Simple Analytics runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Simple Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Simple Analytics best used for?
Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what VWO is typically brought in for.
What can Simple Analytics do that VWO cannot?
Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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