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Marketing · head to head

Funnel.io vs Madgicx

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Madgicx logo

Madgicx

Marketing

AI ad management and analytics platform for Meta, Google, and TikTok advertising

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Madgicx core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Madgicx covers AI automation rules.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Madgicx actually diverge.

Attributes where Funnel.io and Madgicx differ
AttributeFunnel.ioMadgicx
Starting price$300/month$49/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Mobile, Apiweb
Founded2015Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Madgicx

  • AI automation rules
  • Cross-channel reporting
  • Server-to-server tracking
  • One-Click Reports
  • Audience and targeting tools

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Madgicx
  • Exporting blended marketing data to BI tools and warehousesnot Madgicx

Madgicx

  • E-commerce brands automating Meta and Google ad budgetsnot Funnel.io
  • Agencies needing unified reporting across multiple ad channelsnot Funnel.io
  • Improving conversion attribution after iOS tracking changesnot Funnel.io
  • Building shareable client-facing ad performance dashboardsnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Madgicx

  • Core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
  • Server-to-server tracking and enhanced attribution are gated behind a separate $49/month Tracking Pro add-on rather than included by default.
  • The free trial is limited to 7 days, shorter than the 14-day trials common among competing ad platforms.

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Madgicx

$49/month
  • Madgicx Pro Complete with AI$undefined/month
    • Pricing scales with monthly ad spend
    • Automation, targeting, analytics, ad management
    • Up to 5 dashboards
  • Tracking Pro Add-On$49/month
    • Advanced tracking and attribution
    • Server-to-server tracking
    • Enhanced conversions with Facebook Click ID support

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Madgicx if

  • You need ai automation rules.
  • You work on web.
  • You also want cross-channel reporting.
Madgicx review

Questions people ask

Is Funnel.io or Madgicx better?
Neither clearly leads. Funnel.io starts at $300/month and Madgicx at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Madgicx?
Funnel.io starts at $300/month and Madgicx at $49/month.
Does Funnel.io or Madgicx run on more platforms?
Funnel.io runs on Web, Mobile, Api. Madgicx runs on web.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Madgicx is typically brought in for.
What can Funnel.io do that Madgicx cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Madgicx: How is Madgicx priced?

The core plan's price scales with a business's monthly ad spend rather than a flat fee, with monthly, quarterly, or annual billing options.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Madgicx: Is there a free trial?

Madgicx offers a 7-day free trial with no credit card required, including access to all features and up to 5 report dashboards.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Madgicx: What does Madgicx integrate with?

One-Click Reports pull data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok across unlimited ad accounts.

Source
Madgicx: Can I cancel the trial anytime?

The free trial can be cancelled anytime with no penalties mentioned on the pricing page.

Source
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