Automotive · head to head
Fleetio vs DealerTrack
The short version
- Only Fleetio has a free tier, so it costs nothing to try first.
- Each has a real cost: Fleetio priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it; DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
- They diverge on capability: Fleetio covers Vehicle tracking, DealerTrack covers F&I management.
Where they differ
Only the attributes on which Fleetio and DealerTrack actually diverge.
| Attribute | Fleetio | DealerTrack |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | subscription | quote |
| Free tier | Yes | No |
| Platforms | Web, Ios, Android, Api | Web, Mobile, Desktop |
| Founded | 2012 | 1990 |
Identical on both: user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fleetio
- Vehicle tracking
- Maintenance scheduling
- Fuel management
- Digital inspections
- Work orders
- Parts inventory
- Vendor management
- Analytics & reports
Only in DealerTrack
- F&I management
- Compliance automation
- Document templates
- Customer portal
- Lender integration
- Warranty management
- Product solutions
- Reporting & analytics
Both cover
- Accounting software
- SOC2
- Data encryption
- Role-based access
What people use each for
The jobs each tool is most often brought in to do.
Fleetio
- Fleet maintenance scheduling and vehicle inspection trackingnot DealerTrack
- Managing parts inventory, work orders and fuel across a vehicle fleetnot DealerTrack
DealerTrack
- Dealership Managementnot Fleetio
- Service Schedulingnot Fleetio
- Inventory Managementnot Fleetio
- Sales Operationsnot Fleetio
- Customer Relationshipnot Fleetio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fleetio
- Priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it
- The Professional and Premium plans are billed annually only, with no monthly option
- Tire management is excluded from both Essential and Professional
- API access is rate limited by plan, at 50 requests a minute on Professional against 250 on Premium
- Active automations are rationed, at 5 on Professional against 40 on Premium
- The published per vehicle prices assume a 5 asset band, so a different fleet size is a different rate
DealerTrack
- Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
Pricing, plan by plan
Fleetio
Free- FreeFree
- Up to 5 vehicles
- Basic tracking
- Service reminders
- Pro$5/month
- Unlimited vehicles
- Fuel tracking
- Inspections
- Advanced$8/month
- Everything in Pro
- GPS integrations
- Fuel card integration
DealerTrack
On request- Standard$undefined/month
- F&I management
- Compliance tools
- Document automation
- Professional$undefined/month
- Everything in Standard
- Advanced compliance
- Custom workflows
- Enterprise$undefined/month
- Everything in Professional
- Multi-location support
- API access
Which should you pick?
Choose Fleetio if
- You need vehicle tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want maintenance scheduling.
Choose DealerTrack if
- You need f&i management.
- You work on Web, Mobile, Desktop.
- You also want compliance automation.
Questions people ask
- Is Fleetio or DealerTrack better?
- Neither clearly leads. Fleetio starts at Free and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fleetio or DealerTrack?
- Fleetio has a free tier; the other does not. Paid plans start at Free for Fleetio and On request for DealerTrack.
- Does Fleetio or DealerTrack run on more platforms?
- Fleetio runs on Web, Ios, Android, Api. DealerTrack runs on Web, Mobile, Desktop.
- Can I use Fleetio for free?
- Yes. Fleetio has a free tier, so you can try it without paying. DealerTrack starts at On request.
- What is Fleetio best used for?
- Fleetio is most often used for fleet maintenance scheduling and vehicle inspection tracking, managing parts inventory, work orders and fuel across a vehicle fleet. Of those, fleet maintenance scheduling and vehicle inspection tracking and managing parts inventory, work orders and fuel across a vehicle fleet are not what DealerTrack is typically brought in for.
- What can Fleetio do that DealerTrack cannot?
- Fleetio covers Vehicle tracking, Maintenance scheduling, Fuel management, Digital inspections. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Both handle Accounting software, SOC2, Data encryption, Role-based access.