Software · head to head
Fleetio vs AutoTrader
The short version
- Only Fleetio has a free tier, so it costs nothing to try first.
- They diverge on capability: Fleetio covers Vehicle tracking, AutoTrader covers Vehicle listing.
Where they differ
Only the attributes on which Fleetio and AutoTrader actually diverge.
| Attribute | Fleetio | AutoTrader |
|---|---|---|
| Starting price | Free | $199/month |
| Free tier | Yes | No |
| Platforms | Web, Ios, Android, Api | Web, Mobile, App |
| Founded | 2012 | 1997 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fleetio
- Vehicle tracking
- Maintenance scheduling
- Fuel management
- Digital inspections
- Work orders
- Parts inventory
- Vendor management
- Analytics & reports
Only in AutoTrader
- Vehicle listing
- Marketplace visibility
- Lead generation
- Dealer profile
- Performance metrics
- Mobile optimization
- Photo gallery
- Video integration
What people use each for
The jobs each tool is most often brought in to do.
Fleetio
- Fleet maintenance scheduling and vehicle inspection trackingnot AutoTrader
- Managing parts inventory, work orders and fuel across a vehicle fleetnot AutoTrader
AutoTrader
- Dealership Managementnot Fleetio
- Service Schedulingnot Fleetio
- Inventory Managementnot Fleetio
- Sales Operationsnot Fleetio
- Customer Relationshipnot Fleetio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fleetio
- Priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it
- The Professional and Premium plans are billed annually only, with no monthly option
- Tire management is excluded from both Essential and Professional
- API access is rate limited by plan, at 50 requests a minute on Professional against 250 on Premium
- Active automations are rationed, at 5 on Professional against 40 on Premium
- The published per vehicle prices assume a 5 asset band, so a different fleet size is a different rate
AutoTrader
Nothing recorded yet. See the AutoTrader review.
Pricing, plan by plan
Fleetio
Free- FreeFree
- Up to 5 vehicles
- Basic tracking
- Service reminders
- Pro$5/month
- Unlimited vehicles
- Fuel tracking
- Inspections
- Advanced$8/month
- Everything in Pro
- GPS integrations
- Fuel card integration
AutoTrader
$199/month- Starter$199/month
- Vehicle listings
- Basic lead management
- Dealer profile
- Professional$499/month
- Everything in Starter
- Advanced lead tools
- CRM integration
- Premium$899/month
- Everything in Professional
- Top placement
- Priority support
Which should you pick?
Choose Fleetio if
- You need vehicle tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want maintenance scheduling.
Choose AutoTrader if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want marketplace visibility.
Questions people ask
- Is Fleetio or AutoTrader better?
- Neither clearly leads. Fleetio starts at Free and AutoTrader at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fleetio or AutoTrader?
- Fleetio has a free tier; the other does not. Paid plans start at Free for Fleetio and $199/month for AutoTrader.
- Does Fleetio or AutoTrader run on more platforms?
- Fleetio runs on Web, Ios, Android, Api. AutoTrader runs on Web, Mobile, App.
- Can I use Fleetio for free?
- Yes. Fleetio has a free tier, so you can try it without paying. AutoTrader starts at $199/month.
- What is Fleetio best used for?
- Fleetio is most often used for fleet maintenance scheduling and vehicle inspection tracking, managing parts inventory, work orders and fuel across a vehicle fleet. Of those, fleet maintenance scheduling and vehicle inspection tracking and managing parts inventory, work orders and fuel across a vehicle fleet are not what AutoTrader is typically brought in for.
- What can Fleetio do that AutoTrader cannot?
- Fleetio covers Vehicle tracking, Maintenance scheduling, Fuel management, Digital inspections. AutoTrader covers Vehicle listing, Marketplace visibility, Lead generation, Dealer profile.

