Software · pricing
AutoTrader pricing
AutoTrader publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- $199/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Not on record
AutoTrader plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | $199/month | 5 | Entry tier |
| Professional | $499/month | 5 | +$300/month, 5 more features |
| Premium | $899/month | 5 | +$400/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
$199/monthThe entry tier. It covers vehicle listings, basic lead management, dealer profile, phone number access, monthly reports.
Professional
$499/monthOver Starter, this tier adds:
- Everything in Starter
- Advanced lead tools
- CRM integration
- Video capability
- Enhanced visibility
Premium
$899/monthOver Professional, this tier adds:
- Everything in Professional
- Top placement
- Priority support
- Marketing automation
- Dedicated account manager
What the product covers
The full AutoTrader feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Vehicle listing
- Marketplace visibility
- Lead generation
- Dealer profile
- Performance metrics
- Mobile optimization
- Photo gallery
- Video integration
Integrations
- CRM systems
- DMS platforms
- Lead scoring
- Mobile apps
- Marketing tools
- Analytics platforms
- Email services
- Payment processors
Security
- SSL encryption
- Data protection
- Secure authentication
- Privacy compliance
Deployment
- Cloud deployment
Platform
- Web support
- Mobile support
- App support
Localization
- English language support
- Spanish language support
People bring AutoTrader in for dealership management, service scheduling, inventory management, sales operations, customer relationship. If that is not the job you are buying for, the alternatives to AutoTrader are worth a look before you commit to a tier.
Before you pay for AutoTrader
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $199/month and $899/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare AutoTrader against the tools that do have one before committing.
AutoTrader runs on web, mobile, app, and is published by AutoTrader (Cox Automotive) of Atlanta, GA. The full record is on the AutoTrader review.
AutoTrader pricing questions
- How much does AutoTrader cost?
- AutoTrader publishes 3 tiers, from $199/month for Starter up to $899/month for Premium. The cheapest paid tier is $199/month.
- Does AutoTrader have a free plan?
- Not on the record we hold: AutoTrader is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Starter and Professional on AutoTrader?
- Professional costs $499/month against $199/month, and adds everything in starter, advanced lead tools, crm integration, video capability.
- Is the Premium plan on AutoTrader worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in professional, top placement, priority support, marketing automation. It costs $899/month against $199/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with AutoTrader?
- The record lists 26 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for dealership management, service scheduling, inventory management.
- Does AutoTrader charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these AutoTrader prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare AutoTrader against before paying?
- Nothing else in this directory is filed close enough to AutoTrader to make a useful price comparison.