Software · head to head
AutoTrader vs Rent Centric
The short version
- They diverge on capability: AutoTrader covers Vehicle listing, Rent Centric covers Online booking engine.
Where they differ
Only the attributes on which AutoTrader and Rent Centric actually diverge.
| Attribute | AutoTrader | Rent Centric |
|---|---|---|
| Starting price | $199/month | $99/month |
| Platforms | Web, Mobile, App | Web, Ios, Android, Api |
| Founded | 1997 | 2004 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AutoTrader
- Vehicle listing
- Marketplace visibility
- Lead generation
- Dealer profile
- Performance metrics
- Mobile optimization
- Photo gallery
- Video integration
Only in Rent Centric
- Online booking engine
- Fleet management
- Rate management
- Contract management
- Customer database
- Damage tracking
- Billing & invoicing
- Multi-location support
Both cover
- SSL encryption
What people use each for
The jobs each tool is most often brought in to do.
AutoTrader
- Dealership Managementnot Rent Centric
- Service Schedulingnot Rent Centric
- Inventory Managementnot Rent Centric
- Sales Operationsnot Rent Centric
- Customer Relationshipnot Rent Centric
Rent Centric
- Car rental companies managing fleet reservations and rental operationsnot AutoTrader
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AutoTrader
Nothing recorded yet. See the AutoTrader review.
Rent Centric
- Pricing is not published on the site; a View Pricing link routes to a separate page requiring sales contact rather than a listed price
Pricing, plan by plan
AutoTrader
$199/month- Starter$199/month
- Vehicle listings
- Basic lead management
- Dealer profile
- Professional$499/month
- Everything in Starter
- Advanced lead tools
- CRM integration
- Premium$899/month
- Everything in Professional
- Top placement
- Priority support
Rent Centric
$99/month- Starter$99/month
- Up to 25 vehicles
- Online reservations
- Fleet tracking
- Professional$249/month
- Up to 100 vehicles
- Multi-location
- Advanced rates
- Enterprise$undefined/month
- Unlimited vehicles
- White-label
- Custom integrations
Which should you pick?
Choose AutoTrader if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want marketplace visibility.
Choose Rent Centric if
- You need online booking engine.
- You work on Web, Ios, Android, Api.
- You also want fleet management.
Questions people ask
- Is AutoTrader or Rent Centric better?
- Neither clearly leads. AutoTrader starts at $199/month and Rent Centric at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AutoTrader or Rent Centric?
- AutoTrader starts at $199/month and Rent Centric at $99/month.
- Does AutoTrader or Rent Centric run on more platforms?
- AutoTrader runs on Web, Mobile, App. Rent Centric runs on Web, Ios, Android, Api.
- What is AutoTrader best used for?
- AutoTrader is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Rent Centric is typically brought in for.
- What can AutoTrader do that Rent Centric cannot?
- AutoTrader covers Vehicle listing, Marketplace visibility, Lead generation, Dealer profile. Rent Centric covers Online booking engine, Fleet management, Rate management, Contract management. Both handle SSL encryption.
Related pages
More on Rent Centric
Keep looking
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