AutoTradervs
Carfax
Carfax: Vehicle history reports and information
AutoTrader
Leading online automotive marketplace
As of 30 August 2026, AutoTrader starts at $199/month. AutoTrader is one of the largest online marketplaces for buying and selling vehicles. Softwr lists it under Automotive. AutoTrader is made by AutoTrader (Cox Automotive), launched in 1997, available on Web, iOS, Android.
Overview
What AutoTrader does
AutoTrader is one of the largest online marketplaces for buying and selling vehicles. It provides dealers and private sellers with tools to list inventory, manage leads, and connect with buyers across North America.
What people use it for
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Related searches
Cross-shopped
What people choose instead of AutoTrader
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- AutoTradervsCDK Global
CDK Global: Drive your dealership forward
- AutoTradervsEdmunds
Edmunds: Car research, reviews, and pricing
- AutoTradervsAutoCheck
AutoCheck: Vehicle history reports and auction information
Pricing
What AutoTrader costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$199 /mo
- Vehicle listings
- Basic lead management
- Dealer profile
- Phone number access
- Monthly reports
Professional
$499 /mo
- Everything in Starter
- Advanced lead tools
- CRM integration
- Video capability
- Enhanced visibility
Premium
$899 /mo
- Everything in Professional
- Top placement
- Priority support
- Marketing automation
- Dedicated account manager
Capabilities
Features
Vehicle listing
Marketplace visibility
Lead generation
Dealer profile
Performance metrics
Mobile optimization
Photo gallery
Video integration
CRM systems
Integration with CRM systems
DMS platforms
Integration with DMS platforms
Lead scoring
Integration with Lead scoring
Mobile apps
Integration with Mobile apps
Behind it
Who makes AutoTrader
- Company
- AutoTrader (Cox Automotive)
- Based in
- Atlanta, GA
Keep looking
Where to go from AutoTrader
- AutoTrader alternativesEvery product people weigh against it
- AutoTrader pricingPlans, floors and what the tiers exclude
- AutoTrader badgesWhich rules it meets, and the figure behind each
- All Automotive softwareThe full category
- Best Automotive softwareThe shortlist, and how it was cut
Best Automotive software for
Compare AutoTrader with
- CDK Global
- Carfax
- Edmunds
- AutoCheck
- Cars.com
- TrueCar
- CarGurus
- Vroom
- Carvana
- Digital Air Strike
- vAuto
- TSD Rental
- VinAudit
- Reynolds and Reynolds
- Tekion
- CARFAX for Dealers
- Vroom
- vAuto
Other Automotive software
Softwr does not host reviews and shows no star rating for AutoTrader, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on AutoTrader
AutoTrader alternatives
What people switch to, and what they give up
AutoTrader pricing
Every tier, and where the cost actually lands
Compare AutoTrader
Put it head to head with anything we hold
AutoTrader badge
Its rating, and an embed for your own site
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