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Software · head to head

AutoTrader vs Carvana

AutoTrader logo

AutoTrader

Software

Leading online automotive marketplace

From
$199/month
Rated
-
Full reviewWebsite
Carvana logo

Carvana

Software

The new way to buy and sell cars

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: AutoTrader covers Marketplace visibility, Carvana covers Online marketplace.

Where they differ

Only the attributes on which AutoTrader and Carvana actually diverge.

Attributes where AutoTrader and Carvana differ
AttributeAutoTraderCarvana
Starting price$199/monthOn request
Pricing modelsubscriptiontransaction
Founded19972012

Identical on both: free tier (No), platforms (Web, Mobile, App), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AutoTrader

  • Marketplace visibility
  • Lead generation
  • Dealer profile
  • Performance metrics
  • Mobile optimization
  • Photo gallery
  • Video integration
  • CRM systems

Only in Carvana

  • Online marketplace
  • Instant appraisal
  • Financing options
  • Home delivery
  • 7-day return policy
  • Transparent pricing
  • Trade-in service
  • Finance companies

Both cover

  • Vehicle listing
  • Mobile apps
  • Marketing tools
  • Payment processors
  • SSL encryption
  • Data protection
  • Secure authentication
  • Privacy compliance

What people use each for

The jobs each tool is most often brought in to do.

AutoTrader

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Carvana

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AutoTrader

Nothing recorded yet. See the AutoTrader review.

Carvana

  • As archived in December 2019, Carvana limits its money-back guarantee to a 7-day return window rather than offering open-ended returns, after which a purchased vehicle cannot be exchanged or refunded.

Pricing, plan by plan

AutoTrader

$199/month
  • Starter$199/month
    • Vehicle listings
    • Basic lead management
    • Dealer profile
  • Professional$499/month
    • Everything in Starter
    • Advanced lead tools
    • CRM integration
  • Premium$899/month
    • Everything in Professional
    • Top placement
    • Priority support

Carvana

On request
  • Buyer StandardFree
    • Free vehicle listings
    • Search and filter
    • Saved vehicles
  • Seller Service$undefined/transaction
    • Free valuation
    • Quick appraisal
    • Immediate cash offer

Which should you pick?

Choose AutoTrader if

  • You need marketplace visibility.
  • You work on Web, Mobile, App.
  • You also want lead generation.
AutoTrader review

Choose Carvana if

  • You need online marketplace.
  • You work on Web, Mobile, App.
  • You also want instant appraisal.
Carvana review

Questions people ask

Is AutoTrader or Carvana better?
Neither clearly leads. AutoTrader starts at $199/month and Carvana at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AutoTrader or Carvana?
AutoTrader starts at $199/month and Carvana at On request.
Does AutoTrader or Carvana run on more platforms?
Both run on Web, Mobile, App, so platform support will not decide this one for you.
What is AutoTrader best used for?
AutoTrader is most often used for dealership management, service scheduling, inventory management, sales operations.
What can AutoTrader do that Carvana cannot?
AutoTrader covers Marketplace visibility, Lead generation, Dealer profile, Performance metrics. Carvana covers Online marketplace, Instant appraisal, Financing options, Home delivery. Both handle Vehicle listing, Mobile apps, Marketing tools, Payment processors.
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Related pages

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