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Software · head to head

AutoTrader vs Tekmetric

AutoTrader logo

AutoTrader

Software

Leading online automotive marketplace

From
$199/month
Rated
-
Full reviewWebsite
Tekmetric logo

Tekmetric

Software

Complete shop management for independent shops

From
$89/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: AutoTrader covers Vehicle listing, Tekmetric covers Work order management.

Where they differ

Only the attributes on which AutoTrader and Tekmetric actually diverge.

Attributes where AutoTrader and Tekmetric differ
AttributeAutoTraderTekmetric
Starting price$199/month$89/month
Founded19972016

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, App), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AutoTrader

  • Vehicle listing
  • Marketplace visibility
  • Lead generation
  • Dealer profile
  • Performance metrics
  • Mobile optimization
  • Photo gallery
  • Video integration

Only in Tekmetric

  • Work order management
  • Vehicle history
  • Customer management
  • Scheduling system
  • Estimating tools
  • Invoicing
  • Customer portal
  • Mobile application

Both cover

  • Mobile apps
  • Analytics platforms
  • Email services
  • Payment processors
  • SSL encryption
  • Secure authentication

What people use each for

The jobs each tool is most often brought in to do.

AutoTrader

  • Dealership Managementnot Tekmetric
  • Service Schedulingnot Tekmetric
  • Inventory Managementnot Tekmetric
  • Sales Operationsnot Tekmetric
  • Customer Relationshipnot Tekmetric

Tekmetric

  • Shop management for independent auto repair shops: repair orders, estimates and invoicingnot AutoTrader
  • Digital vehicle inspections shared with customersnot AutoTrader
  • Managing parts inventory, vendors and technician job clocksnot AutoTrader

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AutoTrader

Nothing recorded yet. See the AutoTrader review.

Tekmetric

  • Every price is per shop, and each additional location needs its own plan subscription
  • Two-way texting, the real-time shop dashboard, the technician board and employee performance analytics require the Scale plan at $439 per month
  • The labor guide, time and job clocks and parts and inventory reports are withheld from the entry Start plan at $199 per month
  • Integrated payments, a dedicated account manager and quarterly business reviews are Enterprise only, and Enterprise is custom priced with no published rate
  • Multi-shop management is a $70 per month per shop add-on on top of a plan subscription at every location
  • The Tire Suite add-on costs an extra $39 per month per shop
  • The Marketing add-on costs an extra $345 per month per shop, more than the Scale plan itself
  • The discounted rates such as $179 per month require annual billing

Pricing, plan by plan

AutoTrader

$199/month
  • Starter$199/month
    • Vehicle listings
    • Basic lead management
    • Dealer profile
  • Professional$499/month
    • Everything in Starter
    • Advanced lead tools
    • CRM integration
  • Premium$899/month
    • Everything in Professional
    • Top placement
    • Priority support

Tekmetric

$89/month
  • Standard$89/month
    • Work orders
    • Customer management
    • Scheduling
  • Professional$179/month
    • Everything in Standard
    • Advanced analytics
    • Estimating
  • Enterprise$349/month
    • Everything in Professional
    • Multi-location
    • Custom workflows

Which should you pick?

Choose AutoTrader if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace visibility.
AutoTrader review

Choose Tekmetric if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want vehicle history.
Tekmetric review

Questions people ask

Is AutoTrader or Tekmetric better?
Neither clearly leads. AutoTrader starts at $199/month and Tekmetric at $89/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AutoTrader or Tekmetric?
AutoTrader starts at $199/month and Tekmetric at $89/month.
Does AutoTrader or Tekmetric run on more platforms?
Both run on Web, Mobile, App, so platform support will not decide this one for you.
What is AutoTrader best used for?
AutoTrader is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Tekmetric is typically brought in for.
What can AutoTrader do that Tekmetric cannot?
AutoTrader covers Vehicle listing, Marketplace visibility, Lead generation, Dealer profile. Tekmetric covers Work order management, Vehicle history, Customer management, Scheduling system. Both handle Mobile apps, Analytics platforms, Email services, Payment processors.
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Related pages

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