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Automotive · head to head

Fleetio vs TrueCar

Fleetio logo

Fleetio

Automotive

Modern fleet management made easy

From
Free
Rated
-
Full reviewWebsite
TrueCar logo

TrueCar

Automotive

Transparent pricing and deals on cars

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fleetio priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it; TrueCar trueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription
  • They diverge on capability: Fleetio covers Vehicle tracking, TrueCar covers Price transparency.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fleetio and TrueCar actually diverge.

Attributes where Fleetio and TrueCar differ
AttributeFleetioTrueCar
PlatformsWeb, Ios, Android, ApiWeb, Mobile, App
Founded20122005

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleetio

  • Vehicle tracking
  • Maintenance scheduling
  • Fuel management
  • Digital inspections
  • Work orders
  • Parts inventory
  • Vendor management
  • Analytics & reports

Only in TrueCar

  • Price transparency
  • Inventory search
  • Dealer ratings
  • Consumer reviews
  • Lead generation
  • Pricing reports
  • Market analysis
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

Fleetio

  • Fleet maintenance scheduling and vehicle inspection trackingnot TrueCar
  • Managing parts inventory, work orders and fuel across a vehicle fleetnot TrueCar

TrueCar

  • Dealership Managementnot Fleetio
  • Service Schedulingnot Fleetio
  • Inventory Managementnot Fleetio
  • Sales Operationsnot Fleetio
  • Customer Relationshipnot Fleetio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleetio

  • Priced per vehicle per month, so cost scales with fleet size rather than with the number of people using it
  • The Professional and Premium plans are billed annually only, with no monthly option
  • Tire management is excluded from both Essential and Professional
  • API access is rate limited by plan, at 50 requests a minute on Professional against 250 on Premium
  • Active automations are rationed, at 5 on Professional against 40 on Premium
  • The published per vehicle prices assume a 5 asset band, so a different fleet size is a different rate

TrueCar

  • TrueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription

Pricing, plan by plan

Fleetio

Free
  • FreeFree
    • Up to 5 vehicles
    • Basic tracking
    • Service reminders
  • Pro$5/month
    • Unlimited vehicles
    • Fuel tracking
    • Inspections
  • Advanced$8/month
    • Everything in Pro
    • GPS integrations
    • Fuel card integration

TrueCar

Free
  • FreeFree
    • Vehicle search
    • Price estimates
    • Dealer ratings
  • Dealer Plus$299/month
    • Lead generation
    • Dealer profile
    • Performance metrics
  • Enterprise$799/month
    • Everything in Dealer Plus
    • Custom integration
    • API access

Which should you pick?

Choose Fleetio if

  • You need vehicle tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want maintenance scheduling.
Fleetio review

Choose TrueCar if

  • You need price transparency.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want inventory search.
TrueCar review

Questions people ask

Is Fleetio or TrueCar better?
Neither clearly leads. Fleetio starts at Free and TrueCar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleetio or TrueCar?
Fleetio starts at Free and TrueCar at Free.
Does Fleetio or TrueCar run on more platforms?
Fleetio runs on Web, Ios, Android, Api. TrueCar runs on Web, Mobile, App.
Can I use Fleetio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fleetio best used for?
Fleetio is most often used for fleet maintenance scheduling and vehicle inspection tracking, managing parts inventory, work orders and fuel across a vehicle fleet. Of those, fleet maintenance scheduling and vehicle inspection tracking and managing parts inventory, work orders and fuel across a vehicle fleet are not what TrueCar is typically brought in for.
What can Fleetio do that TrueCar cannot?
Fleetio covers Vehicle tracking, Maintenance scheduling, Fuel management, Digital inspections. TrueCar covers Price transparency, Inventory search, Dealer ratings, Consumer reviews.

Answered from the vendors’ own pages

Fleetio: How much does Fleetio cost per vehicle, and does billing frequency affect the price?

Essential costs $4 per vehicle per month when billed annually or $5 when billed monthly. Professional costs $7 per vehicle when billed annually. Premium costs $10 per vehicle when billed annually. Monthly billing is available only for the Essential plan at the higher rate.

Source
Fleetio: What is included in the free trial, and how long does it last?

Fleetio offers a 14-day free trial with no credit card required. The trial includes full access to all features during the trial period.

Source
Fleetio: What storage and automation limits come with each plan?

Essential includes 2.5GB storage and no automations. Professional includes 25GB storage and up to 5 automations. Premium includes 250GB storage and up to 40 automations.

Source
Fleetio: How many vehicles can each plan manage?

Essential supports up to 100 vehicles. Professional and Premium both support unlimited vehicles.

Source
Fleetio: Are there add-ons available beyond the base plans?

Yes. Fleetio offers a Tools add-on starting at approximately $0.50 per piece per month, which requires a core Fleetio subscription and cannot be purchased standalone.

Source
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