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Social Media · head to head

Brand24 vs Facebook

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Facebook logo

Facebook

Social Media

Meta's social network app, free to use and monetised entirely through targeted advertising

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Facebook has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Facebook there is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • They diverge on capability: Brand24 covers Mention monitoring, Facebook covers News Feed.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brand24 and Facebook actually diverge.

Attributes where Brand24 and Facebook differ
AttributeBrand24Facebook
Starting price$199/monthFree
Pricing modelPer month by mention volumeFree, funded entirely by targeted advertising
Free tierNoYes
PlatformsWeb, iOS, AndroidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Facebook

  • News Feed
  • Marketplace
  • Groups
  • Events
  • Reels and Watch
  • Ad preference controls

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Facebook
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Facebook
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Facebook
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Facebook

Facebook

  • Staying connected with a broad network of friends and family through a shared feednot Brand24
  • Buying and selling locally through Marketplacenot Brand24
  • Joining Groups organised around a specific interest, neighbourhood or eventnot Brand24
  • Following Pages for local businesses, public figures or organisationsnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Facebook

  • There is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • The default feed is algorithmically ranked for engagement rather than shown chronologically, which shapes what content a user sees in ways that are not fully transparent.
  • Cross-app and off-platform tracking through Meta's advertising tools means behaviour on other websites and apps can inform the ads and targeting shown inside Facebook.
  • Group and Marketplace content moderation is inconsistent at Facebook's scale, and scams on Marketplace and misinformation in Groups are recurring, documented problems.
  • Younger user growth has shifted to other platforms in many markets, so Facebook's core demographic skews older than some competing social apps, which matters if the goal is reaching a younger audience.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Facebook

Free
  • FreeFree
    • No subscription tier for personal accounts
    • Ad supported

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Facebook if

  • You need news feed.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want marketplace.
Facebook review

Questions people ask

Is Brand24 or Facebook better?
Neither clearly leads. Brand24 starts at $199/month and Facebook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Facebook?
Facebook has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Facebook.
Does Brand24 or Facebook run on more platforms?
Brand24 runs on Web, iOS, Android. Facebook runs on iOS, Android, Web.
Can I use Facebook for free?
Yes. Facebook has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Facebook is typically brought in for.
What can Brand24 do that Facebook cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Facebook covers News Feed, Marketplace, Groups, Events.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Facebook: Does Facebook have a paid ad-free version?

In the EU, Meta has offered a paid subscription for reduced ads on Facebook and Instagram; outside the EU there is generally no ad-free personal tier.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Facebook: How does Facebook make money if it is free?

Entirely through advertising, targeted using data about in-app behaviour and, via Meta's broader advertising tools, activity on other websites and apps.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Facebook: Is the feed shown in chronological order?

Not by default; it is algorithmically ranked, though a chronological "Most Recent" feed option exists and can be selected manually.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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